LicensingLive March 2011

Software Monetization in the Cloud

About the Event

Spring 2011 LicensingLive Tour:

  • Santa Clara, CA
  • Boston, MA
  • London
  • Tel Aviv

Event Overview
Software vendors migrating to on-demand models, and SaaS providers optimizing their offering, need to constantly adapt service catalogs and pricing configurations to meet the needs of the different market segments they serve. At the same time you need to ensure that you are fairly compensated and build profitable customer relationships.

LicensingLive “Monetizing Software in the Cloud” was a 1-day event held in various cities dedicated to the challenges and solutions around delivering software as a service.

  • Learn how to migrate all or portion of your software catalog to the cloud
  • Be among the first software publishers to access Sentinel Cloud — the world’s first and only comprehensive solution for enabling software monetization in the cloud
  • Discover best practices for introducing cloud services
  • Meet with your peers and colleagues, industry analysts, and thought leaders
  • Hear success stories and cloud/SaaS project examples from analysts and companies like yours
  • Discuss the newest technologies available for taking your software pricing, packaging, and management strategies to the cloud, and maximize your profitability, agility, and competitiveness

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Event Schedule / Agenda 
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day time speaker presentation
ThuJan 1 12:00am

LicensingLive March 2011

Event topics 
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CODiE Award

LicensingLive March 2011

Prakash Panjwani
President & Chief Executive Officer, SafeNet, Inc.

The Software Industry's Journey Into the Cloud

LicensingLive March 2011

Cloud software monetization is coming, and in his presentation at LicensingLive 2011, Prakash Panjwani shares how software companies can move to the cloud, and what this means operationally for on-premise  software vendors.

Prakash Panjwani
President & Chief Executive Officer, SafeNet, Inc.

Moving to the Cloud While Leveraging Your SAP Investment

LicensingLive March 2011

Presented by SafeNet’s Todd Steel in December 2011, this webcast covers how ISV’s are leveraging their SAP investment to transition services to the cloud.  Topics include:

  • Why move to the cloud for services and applications
  • Challenges getting to the cloud
  • How do you leverage your existing SAP implementation
  •  Licensing for the Cloud with SentinelCloud

Todd Steel
Director, Product Management in the Software Monetization division at Gemalto

Panel Discussion and Q&A - LicensingLive 2011

LicensingLive March 2011

Prakash Panjwani
President & Chief Executive Officer, SafeNet, Inc.

Our Journey into the Cloud

LicensingLive March 2011

Luke Freiler
CEO & Founder, Centercode

Enabling the Journey with Sentinel Cloud Services

LicensingLive March 2011

Jake Fox
Vice President of Product Development, Software Monetization, Gemalto

Bringing to Market a Successful Cloud Service

LicensingLive March 2011

Rick Nucci
Founder & CTO, Dell Boomi

The State of Monetizing Software in the Cloud

LicensingLive March 2011

Bruce Guptill
SVP & Head of Research, Saugatuck Technology

The Software Industry's Journey Into the Cloud

LicensingLive March 2011

Prakash Panjwani
President & Chief Executive Officer, SafeNet, Inc.