Tag Archives: entitlement management

Mar 1
2012 

5 Ways that an Entitlement Management System Can Help Your Company Work Smarter, Not Harder

by Alex Lating

As your company continues to grow, you may find that you have acquired a varied collection of licensing systems.  Each product line has its own registration process, and its own set of problems. This may be manageable for awhile, but eventually multiple product lines affect almost every department within your company, and the repercussions are reaching your customers. A disparate licensing system can hinder internal communication and wipe out resources.  Your staff is no longer focusing on your core competencies, but rather spending all of their time on your licensing system.

With an entitlement management system, streamline your back office and create one cohesive licensing system to maintain. Here are the 5 ways that an entitlement management system can help you empower your employees to work smarter, not harder.

Feb 21
2012 

Frost and Sullivan Presents the 2011 Global Product Line Strategy Award in Software License Management to SafeNet

by Alex Lating

Each year, Frost & Sullivan conducts intensive best practices research to determine how best-in-class companies worldwide manage growth, innovation and leadership.  By analyzing each company’s performance and comparing it to its top competitors, they assign performance ratings.  Frost & Sullivan also looks at the key industry challenges that can be addressed by product line strategy.  An effective product line strategy for the software license management industry has to not only accommodate new business models, but also readily support new deployment options, new platforms, and new product architecture.

SafeNet trumped its competitors in five key areas: breadth of product line, size of addressable customer base, impact on customer value, impact on market share, and breadth of applications and markets served.  SafeNet’s Sentinel suite of products, including Sentinel HASP, Sentinel RMS, Sentinel EMS and Sentinel Cloud, provides its customers with a one-stop licensing experience that fully addresses a variety of use cases, platforms, business models and deployment scenarios.

Feb 20
2012 

Building Your License Enforcement Business Case, Part 2

by David DiMillo

My last blog discussed building a business case for implementing a software license enforcement system.  A key component of the case should be a plan to minimize negative impact on the customer base. This article offers a handful of practices designed to help you ease your customer roll-out.  While not every practice can apply to all cases and to all business, each should provide some food for thought.

Feb 3
2012 

Sentinel Cloud Takes Center Stage in IDC’s Latest Vendor Spotlight

by Jennifer Lewis

Recognizing the need for ISV’s to effectively monetize SaaS applications, Amy Konary from IDC recently published “Licensing for SaaS Applications: ISV’s Take to the Cloud.”   In this white paper, Amy reviews the evolution of the SaaS market and specifically addresses how licensing has changed the software monetization strategy for ISV’s heading into the cloud.

In addition to providing sound guidance for ISV’s about options with their software monetization models, this report also discusses the software licensing and entitlement management solutions that SafeNet offers, and how the latest SafeNet offering, Sentinel Cloud Services, allows SaaS vendors to embrace new market opportunities and create an extensible growth strategy.

When it comes to software licensing strategy, challenges are at every turn.  In this report, Amy provides solid recommendations and guidance for ISV’s to seize this opportunity to take to the cloud.

Read the white paper: January 2012: IDC’s Licensing for SaaS Applications: ISV’s Take to the Cloud.

Jan 25
2012 

Sentinel Cloud Wins CODiE Award for Best DRM Solution!

by Michelle Nerlinger

 

Last night, the Software and Information Industry Association (SIIA) announced the winners of the 2012 CODiE awards – an awards program 27 years in the making dedicated to recognizing excellence in the business software, digital content, and education technology industries. I am pleased to announce that SafeNet’s software licensing and entitlement management solution for cloud services, Sentinel Cloud, was awarded the industry’s Best Digital Rights Management Solution CODiE award!

SafeNet's CODiE Award
Prakash Panjwani with SafeNet’s CODiE Award for Best DRM Solution
Jun 14
2011 

Entitlements vs. Licenses: Setting the Record Straight

by Russ Hubbard

“What’s an Entitlement?”

In recent meetings with leading technology firms, this very question has surfaced several times.  It’s both interesting and intriguing to watch the interplay of definitional debate amongst functional users with vastly different hopes of what “entitlement” could mean.

Perhaps the most universal insight was this: 

The practical application for how one can use entitlements to enable business processes and new customer experiences was often the most overlooked aspect of the debate. 

May 13
2011 

Ensure Maximum Software Profitability with SafeNet Sentinel

by Kristin Manogue

As a valued SafeNet Sentinel customer, leveraging your existing software licensing and protection solution is easier than you might think. The SafeNet Sentinel portfolio offers solutions for your on-premise, embedded, and cloud applications:

  • Entitlement management
  • Back-office license operations
  • SaaS monetization
  • Software protection (hard and soft lock)
  • Software licensing
  • Anti-piracy
  • Professional services

Enable new revenue streams, streamline license back-office operations, protect intellectual property against piracy, and monetize Software as a Service (SaaS). Contact SentinelQuestions@safenet-inc.com today and learn how to improve your software  monetization strategy.

Nov 8
2010 

Eliminating the ‘Gotcha Aspect’ of Software Licensing

by David DiMillo

Licensing is a unique experience for every organization, with distinctive business goals and custom business process. More often than not, the challenge to making licensing work is far from a technical problem; it is a business integration or project management problem. To be successful, software publishers need to adopt a top down approach: defining their software licensing vision and then fine-tuning their license enforcement and management processes and technologies. Consensus must be built, processes must be defined and technology must be aligned with these objectives. This is where I come in.  With over 18 years of experience building, managing, and evolving some of the world’s most complex licensing ecosystems the least I can do is share some of what I have learned!

Oct 7
2010 

Software Entitlement Translates into its Own Customer Loyalty Program

by Kristin Manogue

Most of us see ‘software entitlement’ and think it’s just a ‘nice to have’ option.  You know what else is ‘nice to have’ and ‘keep’ – customers.  And we all know retaining customers is much more cost-effective than continually having to acquire them.

Just like a customer loyalty program, software entitlement provides data to better understand your customers.  In turn, allowing you to offer customers targeted, high interest, high value packages that are easy to obtain and consume.