Recent Blog Posts

Nov 11
2015 

What Do Star Wars and Software Monetization Have in Common?

The upcoming release of Star Wars: The Force Awakens has got me thinking about the duality of good and evil. As the epic battle between Jedi warriors and the Sith continues to unfold in a galaxy far, far away, there is another battle being waged much closer to home. A battle so epic, it threatens the very way we consume content. Of course, I am talking about the fight against intellectual property (IP) theft; that never-ending game of cat and mouse between content owner and hacker that keeps the entertainment industry up at night. As Gemalto’s VP of Product Development, R&D Software Monetization, I feel compelled to raise my lightsaber in support of all the content creators.

Nov 3
2015 

Cloud Licensing for Customer Success

At this year’s LicensingLive! event in Cupertino, CA, I spoke about the importance of Customer Success Programs, what they involve, and what businesses hope to achieve with them. The success of a software company is often measured in terms of how well it engages its customers. After all, a business without an active user base is like a bird without wings – it simply won’t fly.

Oct 27
2015 

The Freedom to Innovate

Bill Gates once said that “The way to be successful in the software world is to come up with breakthrough software… New ideas, surprising the marketplace, so good engineering and good business are one in the same”. And who better to advise on such matters than the man behind one of the most pervasive and enduring software empires in the world? But history might not have been so kind to Gates had he overlooked one fundamental business principle: protect your intellectual property. Indeed, without proper IP protection, any one of his competitors could have easily hitched a ride on his coattails and taken his innovations to a very different place.

Aug 11
2015 

Mining the Gold in the IoT

Much has been written extolling the virtues of the Internet of Things (IoT), which is perhaps the most hyped connected environment since the Internet itself. We are already aware that the software embedded in intelligent devices, as well as the data shared between those devices, is becoming an increasingly valuable commodity. While technologists across the board are seeing the inherent benefits in developing innovative new products and services for the IoT, relatively little is known about the actual money-making aspect. Along with the need to protect intellectual property (IP) against hackers – a particular concern in cloud-connected environments – software monetization is the biggest challenge facing players in the IoT.

Aug 6
2015 

Keyless Software Licensing

ISVs have long relied on product keys (otherwise known as software license keys) to ensure that their software is only being used by those entitled to do so. Oftentimes, these product keys are also used to control use of specific features, based on the agreement the end user has with the ISV. Despite the value these product keys hold, they pose a number of challenges for both ISVs and end users.

Jul 28
2015 

The Value of Selling Well

In all the time I have spent with my father, I have learned a ton of things – most of which I don’t even realize (and some I’m sure I don’t remember). But one thing that’s had a significant influence on my life has been learning the value of selling.

Jul 9
2015 

How Cloud Is Changing the Way We Do Business

One of the highlights of the software industry calendar, Cloud World Forum, took place on June 24-25, 2015 at London’s Olympia Grand. The two day expo was aimed at helping C-level decision makers achieve business agility through cloud, analytics, mobility, and social technologies. With 300 speakers from across the IT community, there was something for enterprises of all sizes; SMEs and startups alike. Of course, we were front and center with our presentation, “Transforming Your Business in the Digital Economy”, which sparked some interesting conversations over at our booth.