Recent Blog Posts

Sep 26
2013 

LicensingLive 2013 Presents “The Evolved Software Experience”

Software monetization experts will connect on October 9th and 10th for SafeNet’s annual LicensingLive conference, being held this year in Cupertino, CA.  Now in its 8th year, LicensingLive! has connected software publishers with peers, technology vendors, and industry analysts to discuss the latest software licensing trends, advice, and best practices.  This year’s theme, “The Evolved Software Experience,” focuses on how cloud computing has changed the experience consumers demand from their software, and will help guide how software vendors can provide an improved cloud-comparable experience while maintaining their hybrid portfolios.

Sep 10
2013 

AppOnChip: Protecting Software with Hardware Keys Just Got Stronger

SafeNet just announced that their Sentinel LDK software protection solution is now the most secure software licensing implementation available with the launch of AppOnChip functionality.  Part of the Sentinel® Envelope file-wrapper technology, AppOnChip allows software developers to go beyond authorizing application usage.  At run time, blocks of the application execute code are triggered on the token, strengthening the requirement of having a physical key and protecting the software from unauthorized usage.   ISVs can quickly and seamlessly enable this enhanced security feature which is provided at no extra cost during this introductory period.

SafeNet’s Software Monetization CTO, Michael Zunke, highlights ease of use for both the ISV and the legitimate end user as one of the many benefits of AppOnChip.  For the additional benefits of this innovative technology, read the full AppOnChip press release or learn more about AppOnChip from the SafeNet website.

Aug 13
2013 

Dongles – How to Go Driverless and Stay Secure

When is the last time that you used a new USB drive or external USB device, and the device asked you to download a driver to make it functional? If you’re like me, downloading device drivers is a distant memory. USB devices have gotten smarter and more user-friendly.

This raises the following question: why shouldn’t I enjoy the same seamless user experience in my software protection USB dongle?

Aug 7
2013 

SafeNet Claims Usage-Based Licensing Breakthrough For On-Premise ISVs

For the last several years, the software licensing experts at SafeNet have helped software as a service (SaaS) vendors sell their stuff based on what features their customers use and how often they use them. With a recent update to its Sentinel Cloud license management and software monetization offering for software publishers, SafeNet says it can now provide on-premise software vendors with access to the same usage-based licensing and pricing capabilities as their SaaS cohorts have enjoyed.

The software enables on-premise software vendors to charge for their software using any number of usage-based pricing metrics, such as by the number of users, the number of executions, the duration of use, the number of virtual machines (VMs) that are spawned to run a given workload, or other measures of use. When the capacity under the metric of use is consumed, Sentinel will cut off access to the product or feature, just as if the customer’s license key has expired.

Read the full article

Jul 29
2013 

Getting to Pay-Per-Use Nirvana

The rise of Software-as-a-Service (SaaS) over the past several years has led to an increase in the popularity of subscription software licenses. Subscription licensing pre-dates SaaS, but the cloud delivered nature of SaaS has naturally led to this increase in subscriptions.

At SafeNet we’ve seen this evolve in the past year where both enterprise buyers and software publishers are increasingly moving beyond subscription to a pay-per-use model for licensing software. We’ve seen this increasing demand for pay-per-use from our ISV customers who are delivering their software in the cloud, and from those that are providing on-premise software but who want to charge based on usage.

Jul 9
2013 

The Tectonic Shifts in Software Business Models Signal Need for Technology, Process

The IT industry is in the midst of a massive shift toward what IDC calls the 3rd Platform. The 3rd Platform is characterized by a proliferation of always-connected smart mobile devices coupled with the widespread usage of social networking, and layered over a cloud-based server infrastructure supporting important new workloads such as big data analytics.

The 3rd Platform is not just a technology revolution; it’s also a customer revolution. Unlike the previous generation of software, 3rd Platform applications will be designed for the consumer and enhanced for the enterprise. Consumer-like expectations for ease of acquisition and access as well as simplicity and transparency will dictate pricing models and payment terms. In addition, expectations for ease of use and interoperability will also be gleaned from consumer experiences.

Jun 19
2013 

License Management: Is There an App for That?

At a recent conference our CEO asked: “What’s the average price of software?”

An interesting question. I started thinking about the mix of consumer vs enterprise, the uptake of subscription based and usage based pricing, and a host of other factors that left me spinning to the point I concocted a number way off the mark. I’ll preserve a little dignity and not share my answer, but ask that for a moment that you ponder the same.

I suppose the title of this article may provide a clue. So do you have your guess?

Jun 12
2013 

The Software Company Back Office: A House of Cards

Back-office software technologies are an integral part of the back-bone that supports business. However, when the “enterprise” using enterprise resource planning (ERP) software happens to be a software company, back-office systems fall short of providing critical flexible support. Manual workarounds for processes such as recognizing subscription license revenue, reconciling entitlements, and dealing with a contract paper trail have been nearly good enough in the past, but fixing operations is a key requirement for many software companies.

May 30
2013 

Executives to Product Managers: “Show me the Money!”

I can tell you with first-hand experience that being a product manager is a tricky and thankless role!  On paper, your task is to understand customer needs and translate them into product requirements. You must then work closely with your R&D team to realize those requirements into a product that hits the market at the right time and at the right price.

Sounds simple, right? The reality is that its way more complex than that, with a myriad of decisions and trade-offs to make along the way.  Product managers have to  react to the realities of what is possible in the time and budget available, and constantly adapt to changing market conditions and competitive moves.

May 16
2013 

Adobe’s Move to the Cloud and the Lack of Choice

Recently, Adobe announced that it is moving the Creative Suite (which includes Photoshop and other graphic design applications) to Cloud-based licensing. The company will no longer distribute boxed versions with perpetual licenses. This move demonstrates a growing transition to Cloud-based subscription licensing, which SafeNet pioneered in 2010 with the introduction of the first Cloud-based software licensing service – Sentinel Cloud.

Adobe is positioning this announcement as very beneficial to its users, providing the customer with immediate access to the latest features and upgrades, enhanced collaboration, cloud based storage, and more.