Category Archives

18 Posts for Virtualization

May 12
2011 

CIO Magazine: “Cloud is Making Software Vendors ‘Schizoid’”…

While the IT world has largely embraced the cloud as an enabler of innovation and an efficient ax for cost cutting, traditional software vendors are left reeling. For one thing, the switch to cloud means an end to front-end licensing and ongoing maintenance revenues and a steep increase in short-term costs associated with re-architecting. In an effort to cope, many try to fudge… Read More @ CIO.com

Jan 24
2011 

The New York Time on Software Piracy in China

In the past we have discussed how many of our customers are interested in fighting piracy in developing nations. Hard data is always a challenge. The New York Times posted a great article yesterday that looked at through a rather unique and powerful view. Hardware is much harder to “pirate” than software. In general, the two are also often sold together. While virtual machines may over time change the ratios in general it’s a safe bet to assume predictable ratios between a countries hardware and software purchases. An increase in one should result in an increase in the other.

Click here to read the article on their site as it delves deeper into this area.

Nov 8
2010 

Eliminating the ‘Gotcha Aspect’ of Software Licensing

Licensing is a unique experience for every organization, with distinctive business goals and custom business process. More often than not, the challenge to making licensing work is far from a technical problem; it is a business integration or project management problem. To be successful, software publishers need to adopt a top down approach: defining their software licensing vision and then fine-tuning their license enforcement and management processes and technologies. Consensus must be built, processes must be defined and technology must be aligned with these objectives. This is where I come in.  With over 18 years of experience building, managing, and evolving some of the world’s most complex licensing ecosystems the least I can do is share some of what I have learned!

Oct 4
2010 

The Virtual Revolution Will Not Be Televised

“The revolution will not be televised”, the singer Gil Scott-Heron once famously sang. I think he was trying to say that information and truth, cannot be packaged up in a nice “made for TV” special. In fact, by the time it’s happened, it’s probably already passed you by. I can’t help but feel this way about virtualization.  We’ve been hearing the hype for years. No one denies the unbelievable impact it has had, and the value it continues to promise. This is not one of those technologies where you think “if”, it’s really more of “when” and “how”.

Jul 19
2010 

Role Reversal in the Software Industry

For many years I sold a Software as a Service (SaaS) only application. When selling to organizations there was kind of an unwritten rule. Small to medium size businesses would be resourced strapped and culturally more open to the idea of a SaaS application. Larger organizations would have dedicated IT resources and potentially feel threatened by outsourced applications. The conclusion was simple – the SMB market was much more fertile while when selling to larger organizations never forecast above 50% no matter what unless you heard from the CIO him/herself that they would be ok with a SaaS application.

May 26
2010 

Virtualization – Who’s in Charge?

There are many virtualization related debates underway right now (even as you read this!), but one that I recently came across seemed to stand out above the others. It was all about who should be dictating the direction software companies should take to tackle software licensing and virtualization.  Treating that topic independently, there are essentially 3 players involved:

Mar 24
2010 

IT Expects Virtualization to Save Money for Licensing

Recently, we ran a survey in Europe and in North America and asked IT directors and other technology decision makers some questions about virtualization. One was “Virtual Machines – do you have it or plan to get/use it soon?” The reply was overwhelmingly (80%) yes.

Another question (to the 80%) was “What is your #1 driver for Virtual Machines?” Nearly 50% of the responses were in the category of “reducing licensing expense”. This perception is evident because the types of license agreements companies are dealing with simply do not reflect the modern age.   Licenses describe installations per site/server/location, and when in a high speed networked and virtualized environment, these are increasingly meaningless concepts.

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