Category Archives

22 Posts for Software Piracy

Jul 19
2012 

New Trends in the Piracy Battle: Copyright Infringing Websites

Electronic distribution of pirated software and other copyrighted materials didn’t start with the advent of the worldwide web during the 1990’s. A full decade earlier, people have been using dial-up modems to connect to private bulletin board systems (or BBS), which in many ways can be regarded not only as a precursor to the web, but also to the illegal and widespread electronic distribution of copyrighted materials.

Two decades of constant growth have made the internet a ubiquitous commodity, and its potential as a vehicle for piracy is now at an all time high.

Jul 10
2012 

Frost & Sullivan Recognizes SafeNet as the Clear SLM Market Leader

Earlier today, SafeNet announced that the leading analyst firm Frost & Sullivan has recognized the company for their leadership and dominance in the global software license management market.

Featuring a comprehensive software monetization product strategy that extends beyond software licensing and into product catalog management and back-office administration, SafeNet provides industry-leading software license management solutions that fully support software publishers and intelligent device manufacturers.

In addition, Frost & Sullivan’s Senior Industry Analyst Avni Rambhia commented that a large part of this continued market leadership is due to SafeNet’s focus on customer-centric innovation, particularly focusing on the ability of SafeNet to enable ISV’s to maximize their monetization potential by expanding their software offering into the cloud.

For the full press release from SafeNet, click SafeNet Recognized as the Clear Market Leader in Global Software License Management by Frost & Sullivan.

Jul 5
2012 

Software Licensing Trends – Past, Present, and Future

Recently, SafeNet’s Prakash Panjwani had the opportunity to sit down with the team at TMCNet and discuss SafeNet’s success in the security market. As a part of that interview, Panjwani attributed much of the company’s growth to a strategy comprised largely of acquisition and adaptation. Through several strategic acquisitions, SafeNet has positioned itself well within the evolving security landscape.

One trend that Panjwani is seeing first hand is the evolution of companies migrating to the cloud.

Jun 26
2012 

Hardware Keys: The “Old Reliable” of Software Licensing

In today’s day and age, we are always just around the corner from the latest technological breakthrough. Just look at the innovation that software licensing has undergone in the past ten years, and you’ll see how far we’ve come.

With all of the talk about hybrid software protection, the cloud… it is so easy to forget about the many benefits of the timeless hardware key. I’d like to take just a moment to pay homage to the ‘classic, iconic’ dongle and how VSM Software Ltd., the leading provider of software to SVP Worldwide (Singer Husqvarna and Pfaff), is using Sentinel HASP HL to address all of their licensing needs.

Mar 28
2012 

Do software vendors intentionally allow ways to bypass their enforcement mechanism?

This is a juicy question was posed on Quora (http://b.qr.ae/HmF392). I was intrigued by a couple of the responses and added my own.  Here is my view…

The answer is yes but mostly no. Confused?

Here’s how it usually works…

First, software vendors separate compliance strategy from piracy prevention because they are inherently different beasts. This can be done by placing their customers along a compliance continuum.  On the left you have customers who go to lengths to be compliant and will gladly pay for software they use regardless of whether the software has license enforcement or not. On the right you have users who intentionally use pirated software and wouldn’t pay for it if they couldn’t steal it. The vendor’s focus is clearly on the left end of the scale since this offers the largest revenue opportunity.  The right is often nothing more than noise.

When vendors introduce license enforcement, the most common philosophy (by far) is to consider the enforcement a tool that will help keep their honest customers doing the right thing and to facilitate creative licensing models. All software license enforcement tools have some level of vulnerability. However, the software market usually considers the higher-end commercial enforcement products more than adequate to cover ~90%+ of their continuum, working from left to right.

That 10% is essentially the topic of the original question posed in this post. The software vendor asks itself if it really cares about investing additional time and resources making the enforcement more air-tight to further prevent piracy by users who would never pay them.

All said, there is always a point of diminishing return and vendors choose to not care a whole lot about usage where they’d never see any revenue.

I agree with the premise that many companies would rather see users stealing their software than paying a competitor. However, applying the notion of the compliance continuum, the real money is typically on the left end of the scale with companies that wouldn’t use pirated software in the first place so the revenue in question is likely a fudge factor at best.

What do you think?

Jan 25
2012 

Sentinel Cloud Wins CODiE Award for Best DRM Solution!

 

Last night, the Software and Information Industry Association (SIIA) announced the winners of the 2012 CODiE awards – an awards program 27 years in the making dedicated to recognizing excellence in the business software, digital content, and education technology industries. I am pleased to announce that SafeNet’s software licensing and entitlement management solution for cloud services, Sentinel Cloud, was awarded the industry’s Best Digital Rights Management Solution CODiE award!

SafeNet's CODiE Award
Prakash Panjwani with SafeNet’s CODiE Award for Best DRM Solution
Nov 18
2011 

Stop Online Piracy Act (SOPA)

HR 3261, or the Stop Online Piracy Act (SOPA) is currently being considered in the US congress.  Like most legislation that deals with the Internet, it comes with a certain amount of controversy.

At its heart, the bill is designed to help prevent the illegal distribution of intellectual property – music, movies, software, books, periodicals and so on.  Even today the notion of copying media is still somehow not perceived as stealing by many people.  While walking in to a bookstore or music store and taking something without paying for it is clearly understood to be stealing, many people don’t consider the download of the same material to be illegal.  It is.  Regardless of the legality – when people stop to think about it – they realize that it is morally wrong.

Oct 4
2011 

Unmanaged Software Licensing Causes Buyer Side Angst

I have always talked about how important it is for software vendors to include technology with their solutions to help manage their licensing policies. This can be anything from outright enforcement and anti-piracy measures to tools to measure and monitor compliance with license agreements. The great thing about putting this kind of technology in to a software solution is that it eliminates doubt, misunderstanding and audit.

Today,  there is a wide array of technical solutions that allow software vendors to implement a licensing solution that removes ambiguity and allows flexibility, seemingly solving the primary issues for both the vendor and the customer in a licensing relationship. Companies like mine provide solutions that do that in pretty much every software delivery mode – i.e. online, packaged and embedded. The internet provides additional opportunities to ISVs and their customers, not only for the delivery of the license, but also now for maintaining, measuring, updating, and publishing compliance to both parties. This allows for an entirely open relationship and one that can virtually eliminate the issues faced between vendors and their customers.

Jul 27
2011 

When Does Software Monetization End for SaaS?

Great companies consider and plan for the whole user experience – the product, its price, how its purchased, updates through its life and the service and support provided.

In the days when products were purchased up front – and the monetary relationship came to a close – all the burden was on the buyer to research, plan and hope that, after parting with their money (monetization ends), the product will have met and continued to meet or exceed their expectations.  Because the customer experience often falls below this mark – and yes, sometimes with enterprise software – the dynamics of the buyer/vendor relationship are changing.