Category Archives

118 Posts for Software Monetization

Nov 2
2011 

Share Your SaaS! Take our Short Industry Poll.

You’ve finally taken the leap from on-premise and into the cloud with your SaaS offering.  Or maybe, you’ve been thinking about taking your software solution to the cloud in the near future.

We here at LicensingLive want to know what you think about SaaS!

Take the “Share Your SaaS” poll,  and let us know how SaaSy you really are.  We’d like to hear about how you are offering your software product and how the cloud plays a part in your software offering.  The poll will take less than 5 minutes to complete, and we’ll share the results from your peers.

Take the poll now!

Oct 4
2011 

Unmanaged Software Licensing Causes Buyer Side Angst

I have always talked about how important it is for software vendors to include technology with their solutions to help manage their licensing policies. This can be anything from outright enforcement and anti-piracy measures to tools to measure and monitor compliance with license agreements. The great thing about putting this kind of technology in to a software solution is that it eliminates doubt, misunderstanding and audit.

Today,  there is a wide array of technical solutions that allow software vendors to implement a licensing solution that removes ambiguity and allows flexibility, seemingly solving the primary issues for both the vendor and the customer in a licensing relationship. Companies like mine provide solutions that do that in pretty much every software delivery mode – i.e. online, packaged and embedded. The internet provides additional opportunities to ISVs and their customers, not only for the delivery of the license, but also now for maintaining, measuring, updating, and publishing compliance to both parties. This allows for an entirely open relationship and one that can virtually eliminate the issues faced between vendors and their customers.

Sep 27
2011 

Let’s Do It In The Cloud!

We know you’ve been thinking about it.  You’ve been just a little unsure if you’re ready to do it in the cloud.  You might think the cloud is just for the big SaaS players and doing it there is beyond your reach

Sep 12
2011 

How Wobbly is your Business?

Here is a term that has made it into our vocabulary a bit too much lately – “wobbly”. Suddenly everything is wobbly – our economy, stock market, jobs market.  The obvious connotation is “uncertainty” but wobbly has also become a cop-out term for not knowing where something is headed. It is a sign of times we are in – or so it feels. Uncertainty in economy leads to uncertainty everywhere else.

My advice – something I try to follow rigorously at work and and personally  – when you are surrounded by uncertainty, do the opposite – be decisive. This is especially true for high tech companies.

Aug 9
2011 

Show Me the Money! Revenue Recognition Best Practices (Part 2)

In my last blog entry (Show Me The Money, Part 1) we looked at a number of factors that play into software revenue recognition when a vendor (ISV) introduces electronic license enforcement into their product lines.  Part 1 focused on the principles and mechanics behind giving customers access to the software upon order execution so that the ISV may recognize revenue.   Part 1 concluded by bringing another key element into the revenue recognition equation: time.  Time can affect revenue recognition in a number of ways:

  • We have the time required by the customer to actually get their license keys after the ISVs claims to have given them “access” to the software.
  • We have the software’s ability to run by default without a license key for a temporary amount of time.  Does that count as “access”?
  • We have some ISVs selling perpetual entitlements but wanting or needing to deliver license keys that expire annually.  Does the customer really have access to what they bought?
Jul 27
2011 

When Does Software Monetization End for SaaS?

Great companies consider and plan for the whole user experience – the product, its price, how its purchased, updates through its life and the service and support provided.

In the days when products were purchased up front – and the monetary relationship came to a close – all the burden was on the buyer to research, plan and hope that, after parting with their money (monetization ends), the product will have met and continued to meet or exceed their expectations.  Because the customer experience often falls below this mark – and yes, sometimes with enterprise software – the dynamics of the buyer/vendor relationship are changing.

Jul 26
2011 

Manufacturing: An Industry in Transition towards Software Licensing

Part 1 of 3 from the series “Take on Licensing: What High-Tech Manufacturers Need to Know”

If you’re an equipment manufacturer in the high-tech sector, you are probably already deeply involved in the evolution from a pure hardware manufacturer to a software vendor.   Whether you are in the business of selling software-driven equipment for the automotive industry, medical imaging and diagnostics, digital printing, sophisticated surveillance systems, coin-operated gaming and casino gambling, the change to software licensing is impacting your business.