Category Archives

49 Posts for SaaS Licensing

Apr 15
2014 

Application Delivery: Consuming the Right Delivery Model

When implementing business solutions using commercial or third-party solutions, what’s the best software delivery option? Should you look for a solution managed by the application provider? Or do you buy a license and implement it in-house, using your own staff to implement, install, and manage the solution? Of course, the answer is “it depends”. In order to determine what would work best for you, the first step is assessing the options against your priorities as a business. Here are some considerations:

Mar 18
2014 

Running Monetization

Running Monetization? Let me explain.

My professional life is focused on software monetization; providing software companies with solutions to further monetize on their software offering. In my personal life, my hobby is running. I’m the traditional ISV of running. I started in primary school when I realized that I was born with a Unique Selling Proposition: endurance. While others would collapse on the sidewalk trying to release a side cramp, I just endured and came first.

Jan 22
2014 

Frost & Sullivan Recognizes SafeNet for Global Software Monetization Market Share Leadership

SafeNet Inc. today announced that analyst firm Frost & Sullivan has presented the company with the prestigious Market Share Leadership Award for its leadership in the global software monetization market. Frost & Sullivan recognized SafeNet for its leadership in market share, growth outlook, continued commitment to the core business-to-business market, and focus on emerging cloud and embedded markets.

Jan 9
2014 

What is “Virtual SaaS”?

In today’s tough economic scene where cash is king, everyone is being driven to conserve cash. As a result, buyers are asking for discounts from their vendors, converting from CAPEX to OPEX or license optimization or a combination of these. Any of these mechanisms can reduce revenue for the ISV. CAPEX to OPEX movement is of specific interest recently as this usually leads to discussions on pay-per-use and/or subscription pricing models. ISV’s typically think of migrating into SaaS offerings when they consider offering these new pricing models. Offering SaaS has its own set of challenges including requiring a hosting infrastructure, collecting payments, R&D efforts to build the new SaaS platform and its impact on current product roadmaps.

Dec 23
2013 

Improving the Back-Office for Dongle Licensing

While ISVs continue the move from traditional dongle support to software licensing and cloud licensing, it is important to note that many software vendors still use dongles as part of their overall licensing strategy.  This creates an opportunity to improve how the back office functions for software activation, tracking, reporting, and license renewal, across all methods of licensing.  Having a unified back-office for licensing and entitlement management that includes support for dongle, software licensing and cloud applications would greatly improve how effectively ISVs manage their offerings.

Nov 19
2013 

Software Monetization: The Only Constant is Change

Listening to the presenters at last month’s LicensingLive! conference, I couldn’t help but think of the commonly used expression “the only constant in the industry is change.”  The software market has been undergoing fundamental change for a number of years now with the rise of virtualization, cloud computing, SaaS, and mobile. What stuck out at the conference is how these changes are affecting the way software companies of all types are approaching how they do business.

Sep 26
2013 

LicensingLive 2013 Presents “The Evolved Software Experience”

Software monetization experts will connect on October 9th and 10th for SafeNet’s annual LicensingLive conference, being held this year in Cupertino, CA.  Now in its 8th year, LicensingLive! has connected software publishers with peers, technology vendors, and industry analysts to discuss the latest software licensing trends, advice, and best practices.  This year’s theme, “The Evolved Software Experience,” focuses on how cloud computing has changed the experience consumers demand from their software, and will help guide how software vendors can provide an improved cloud-comparable experience while maintaining their hybrid portfolios.

Aug 7
2013 

SafeNet Claims Usage-Based Licensing Breakthrough For On-Premise ISVs

For the last several years, the software licensing experts at SafeNet have helped software as a service (SaaS) vendors sell their stuff based on what features their customers use and how often they use them. With a recent update to its Sentinel Cloud license management and software monetization offering for software publishers, SafeNet says it can now provide on-premise software vendors with access to the same usage-based licensing and pricing capabilities as their SaaS cohorts have enjoyed.

The software enables on-premise software vendors to charge for their software using any number of usage-based pricing metrics, such as by the number of users, the number of executions, the duration of use, the number of virtual machines (VMs) that are spawned to run a given workload, or other measures of use. When the capacity under the metric of use is consumed, Sentinel will cut off access to the product or feature, just as if the customer’s license key has expired.

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