Category Archives

90 Posts for Licensing in the Cloud

Sep 6
2012 

Flower Power or Growing Pains? Growing Your SaaS Business Model

When technical entrepreneurs build their companies, they don’t really know how to make money from their invention, and they invest more time on building their product without thinking of optimizing revenues. In the last couple of years, I’ve been engaged with some startup companies that have a great and existing product but no clear business model of how to actually monetize their software.

Cloud applications and services are not a trend anymore, and most of the new startup companies build their product in the cloud in order to minimize time to market and expand distribution. But, without a real business model, even the most helpful product on the market can have problems when it comes to software monetization.

Sep 4
2012 

Groß gewinnen im September mit Peace, Love und Licensing

Sind Sie ein ehemaliges „Blumenkind“?  Erinnern Sie sich an die erste bemannte Mondlandung, an die Erstausstrahlung der Quizsendung „Allein gegen Alle“ mit Hans Rosenthal und daran, dass Gustav Heinemann als erster deutscher Bundespräsident die Niederlande besuchte?  Dann werden Sie sich im September bei LicensingLive ganz zu Hause fühlen.

Wir reisen zurück in eine einfachere Zeit, komplett mit Hippies und klassischem Rock, mit unserem neuen Contest „Peace, Love and Licensing“.

Jul 31
2012 

SaaS Licensing: How To Handle Per-User Transfers

This question recently appeared on Quora, and I thought it would benefit our readers to hear the answer.

“What is standard practice for when companies want to “switch seats” in a SaaS licensing context? I run an early-stage SaaS company and we sell on a per-seat basis. Occasionally I’ll get a request to switch a seat from one user to another. Sometimes this is because someone left a company and in other cases it’s because a user isn’t very active and they want to switch to someone who will be more active. What is standard practice here for this? Obviously we’d prefer that a new seat license be purchased rather than transferring a license but we also want to try to be flexible given that we’re a start-up”

This question reaches outside of the SaaS domain and applies to many per-user or named-user license models in the traditional on-premise environments.

Jul 10
2012 

Frost & Sullivan Recognizes SafeNet as the Clear SLM Market Leader

Earlier today, SafeNet announced that the leading analyst firm Frost & Sullivan has recognized the company for their leadership and dominance in the global software license management market.

Featuring a comprehensive software monetization product strategy that extends beyond software licensing and into product catalog management and back-office administration, SafeNet provides industry-leading software license management solutions that fully support software publishers and intelligent device manufacturers.

In addition, Frost & Sullivan’s Senior Industry Analyst Avni Rambhia commented that a large part of this continued market leadership is due to SafeNet’s focus on customer-centric innovation, particularly focusing on the ability of SafeNet to enable ISV’s to maximize their monetization potential by expanding their software offering into the cloud.

For the full press release from SafeNet, click SafeNet Recognized as the Clear Market Leader in Global Software License Management by Frost & Sullivan.

Jun 28
2012 

The 4 Attributes of Successful Hybrid Licensing

As ISVs plan to expand their existing on-premise offering and evolving into additional cloud-service offerings, a very important consideration is often overlooked. Is it possible to effectively license the same application as both an on-premise solution and as a cloud-based service?

When looking for the right technology to monetize their offering from on-premise and into the cloud, an ISV must take into consideration these 4 critical aspects of licensing technology:

Jun 27
2012 

Turning Cloud Hype into Reality in Mexico City

You ever have those moments when it hits you that sometimes hype becomes reality?  After the mind-numbing amount of times that “cloud” has been used in almost every business meeting, marketing message, and corporate strategy document has been published over the past 18 months, I was starting to wonder why so few of the companies I speak to had actually starting to offer their software as a service.  There were hints of it being adopted here and there, and sure, some companies were reporting their wins in the space, but the mainstream didn’t seem like it had  really “gone cloud”.

May 18
2012 

A Successful SaaS Market Strategy Starts with Customer Insights

Forrester’s Holger Kisker recently wrote a great blog post addressing the topic of how SaaS vendors must collect customer insights for innovation and compliance.

Gaining visibility to customer behavior and usage metrics, SaaS vendors can make informed decisions about their business.  Holger mentions that this is best managed by an automated system that provides benefits to developers and customers alike.   SafeNet’s Sentinel Cloud solution, which provides SaaS management and licensing solutions for cloud and hybrid environments, provides these benefits, such as service usage tracking and automated provisioning, and much more.

To read more of Holger’s article, please visit: Looking Through The Cloud on Holger Kisker’s blog.

May 10
2012 

There’s No Debate: ISVs Need to Consider Pricing, Virtualization Options

If you live in US or follow the news about US, you know that we are in middle of a political election season. You can’t go a week without watching the back and forth between Presidential candidates over topics that range from relevant to mundane, game-changing to ridiculous. One of the more serious topics (and probably at the top of the voters’ mind) is job creation, or the lack thereof. The US economy is growing but job growth is not keeping pace. At the heart of the issue is productivity: when the chips were down during the peak of recession, most companies learned to be very efficient. That is, they learned how to get more out of the resources they have. One of those efficiencies is increasing use of IT to improve productivity of employees. You could say job growth has given way to use of more software systems and tools.

May 9
2012 

SafeNet Delivers Industry’s First Licensing and Monetization Solution for Hybrid On-Premise and Cloud-based Software Portfolios

Earlier today, SafeNet issued the following press release:

Sentinel® Products and Services Provide Developers with an Easy, Flexible Migration Path for Transitioning from On-Premise-Only to Hybrid or SaaS-Only Delivery Models

News Summary:

  • SafeNet’s® technology delivers the industry’s only licensing and software monetization solutions with a single, common operational platform for on-premise ISVs (independent software vendors), software-as-a-service (SaaS) vendors, and developers with hybrid portfolios.
  • SafeNet’s Sentinel® technology provides a dynamic “live” licensing back-end entitlement management system that accurately maintains and reports licensing states, empowering ISVs to maintain better control over usage and deliver richer customer experiences.