Category Archives

53 Posts for Licensing in the Cloud

May 18
2012 

A Successful SaaS Market Strategy Starts with Customer Insights

by Jennifer Lewis

Forrester’s Holger Kisker recently wrote a great blog post addressing the topic of how SaaS vendors must collect customer insights for innovation and compliance.

Gaining visibility to customer behavior and usage metrics, SaaS vendors can make informed decisions about their business.  Holger mentions that this is best managed by an automated system that provides benefits to developers and customers alike.   SafeNet’s Sentinel Cloud solution, which provides SaaS management and licensing solutions for cloud and hybrid environments, provides these benefits, such as service usage tracking and automated provisioning, and much more.

To read more of Holger’s article, please visit: Looking Through The Cloud on Holger Kisker’s blog.

May 10
2012 

There’s No Debate: ISVs Need to Consider Pricing, Virtualization Options

by Prakash Panjwani

If you live in US or follow the news about US, you know that we are in middle of a political election season. You can’t go a week without watching the back and forth between Presidential candidates over topics that range from relevant to mundane, game-changing to ridiculous. One of the more serious topics (and probably at the top of the voters’ mind) is job creation, or the lack thereof. The US economy is growing but job growth is not keeping pace. At the heart of the issue is productivity: when the chips were down during the peak of recession, most companies learned to be very efficient. That is, they learned how to get more out of the resources they have. One of those efficiencies is increasing use of IT to improve productivity of employees. You could say job growth has given way to use of more software systems and tools.

May 9
2012 

SafeNet Delivers Industry’s First Licensing and Monetization Solution for Hybrid On-Premise and Cloud-based Software Portfolios

by Jennifer Lewis

Earlier today, SafeNet issued the following press release:

Sentinel® Products and Services Provide Developers with an Easy, Flexible Migration Path for Transitioning from On-Premise-Only to Hybrid or SaaS-Only Delivery Models

News Summary:

  • SafeNet’s® technology delivers the industry’s only licensing and software monetization solutions with a single, common operational platform for on-premise ISVs (independent software vendors), software-as-a-service (SaaS) vendors, and developers with hybrid portfolios.
  • SafeNet’s Sentinel® technology provides a dynamic “live” licensing back-end entitlement management system that accurately maintains and reports licensing states, empowering ISVs to maintain better control over usage and deliver richer customer experiences.
May 8
2012 

Chris Fedde: SIIA’s Vision from the Top – Hybrid Cloud Strategies

by Jennifer Lewis

This week, ISVs from around the world are attending the SIIA’s All About The Cloud event in San Francisco to hear the latest industry trends in the SaaS community.

Chris Fedde, SafeNet’s CEO, talks about how a hybrid cloud strategy is not as uncommon as you’d think, and what the future of the hybrid cloud looks like for IT departments.  Fedde says that the future of the hybrid cloud takes place in the public cloud and provides much more visibility for compliance and reduced management costs.

SafeNet is a platinum sponsor of SIIA’s All About The Cloud event being held this week in San Francisco.  SafeNet’s Shlomo Weiss will be presenting Cloud Monetization: A Step-by-Step Guide to Optimizing Your SaaS Business Model on Wednesday at 12:50PM.  AATC attendees can stop by SafeNet’s booth #13 to ask a SaaS expert or to learn more about SaaS licensing with Sentinel Cloud.  Request a meeting in advance with a SafeNet SaaS expert, and follow us during the event on Twitter @licensinglive #aatc.

For the complete SIIA article, please visit: What is the future for hybrid cloud strategies and the role of the IT department?

What do you think about the future of the hybrid cloud and the direction its heading? Share how your company is functioning in the hybrid cloud.

Apr 26
2012 

LicensingLive London 2012: From On-Premise into the Cloud

by Jennifer Lewis

Why choose either cloud-based OR on-premise delivery for your software, when you can do both?
by Ariella Shoham, EMEA SRM FIeld Marketing Manager

Last month, we got together again for LicensingLive London, our annual “cloud gathering” at the Royal Institute of Great Britain in London. The surroundings – the RIGB Library, surrounded by hundreds (if not thousands) of scientific publications and books was the ideal setting for discussing some of the hottest topics in the world of Software as a Service.

Apr 20
2012 

SafeNet Launches SaaS Licensing Channel on TMCNet

by Jennifer Lewis

Software-as-a-service, or SaaS, has become a critical delivery model for ISV’s who are looking to remain competitive.  To help the software community stay ahead of this trend, SafeNet has launched the SaaS Licensing channel on TMCNet focusing on trends and best practices for licensing in the SaaS industry.

As traditional software developers transition from on-premise to hybrid and cloud-based offerings, it becomes increasingly critical for leadership and information as this can be a complex and difficult process.  “The SaaS licensing channel will help drive awareness for this important topic,” says SafeNet’s Michelle Nerlinger, “and give the industry a much-needed credible source of information as it looks to explore the difficulties associated with cloud service packaging, user authorization, and usage measurement and reporting.”

To view SafeNet’s SaaS Licensing channel, visit http://saas-licensing.tmcnet.com.

 

Apr 10
2012 

Putting Customers First: Why ISVs Need Flexible Pricing Models

by Prakash Panjwani

I have spent much of my last seven years promoting software licensing and monetization. Of course, market dynamics have changed over those years and our solutions and thinking has evolved accordingly. More recently, with the launch of Sentinel Cloud in 2011, we have been very focused on encouraging our customers to start aggressively adopting usage-based models – primarily because their customers – end users – want such pricing schemes.

So, you can probably imagine my reaction as the following story unfolded….

Mar 23
2012 

The Top Five Barriers to Software Monetization Success

by Jennifer Lewis

We recently ran an article on our software monetization channel that discussed the common barriers that prevent ISVs from building an effective monetization strategy.    Are you looking to improve or even define your software monetization plan? Here are five barriers that you should prepare for:

  1. Control
    Control is twofold. Preventing the unauthorized use and distribution of your application protects revenue by ensuring all use of your application is paid for. Equally important is your ability to protect the source code of your application from being exposed to accidental or malicious parties alike in order to prevent code manipulation and reverse engineering. Keeping the product usable and efficient, while providing maximum protection of your valuable IP, can become a big problem for ISV’s if not considered early in the development and software licensing process.
Mar 21
2012 

How to Architect Your SaaS Application

by Jake Fox

Architecting applications for the cloud has changed traditional software development considerations.  Many software companies simply are not sure how to do it.  At SafeNet, we’ve had some experience with architecting and developing our own cloud application, SentinelCloud, a service offering which supports software licensing for cloud and SaaS applications.

Michael “MiZu” Zunke, the CTO of our SRM division, provided some insight into our process and experience building our cloud application after finding this post about designing and architecting cloud apps, and explains what we learned by it.  His comments highlight the journey we took over 2 ½ years in developing SentinelCloud explains some of the key challenges we faced and how we overcame them.

Feel free to share your lessons learned with our LicensingLive community.  What were your top challenges in architecting your cloud solution?