Category Archives

20 Posts for IoT Monetization

Apr 26
2016 

World Intellectual Property Day

Today as more opportunities are created through IoT, we are seeing traditional hardware companies, whose intellectual property (IP) was the hardware that it manufactured, increasingly seeing the value in software and, in turn, changing their whole business and IP strategies to fit in with the new era. However, IP, hardware or software, is only as good as its protection and the business’ ability to successfully monetise it. Our recent research revealed that despite nearly nine out of 10 organisations admitting they are worried their software may become compromised, many are still not taking the threat seriously with over half (52%) leaving themselves vulnerable to IP theft by not using software IP protection tools.

Mar 17
2016 

Value Creation & IoT Monetization

I recently published a three-part article on SandHill.com, the first of which talks about building and monetizing an IoT-ready business in a new, disrupted world. I point out that while product innovation can drive significant growth in the IoT, more needs to be done to overcome fundamental business challenges such as monetizing distinctive value and maintaining a competitive advantage. In many cases, it is advisable to devote more resources to business model innovation than to pure product innovation, as it may have a greater impact on your profitability.

Feb 11
2016 

Soothsayers & Software Subscriptions

Nostradamus predicted a number of interesting trends for 2016, such as a single world language that many speculate will emerge from the Internet. It is surprising, then, that he did not foresee the accelerated pace of technological innovation and adoption we are currently witnessing. Had technology forecasting existed in the sixteenth century, he might have predicted the disruptive impact this would have on business today.

Jan 19
2016 

Swimming with Sharks in the IoT

Hackers, like sharks, can sense blood. Not literally, of course, but they can detect the slightest vulnerability in your code; and when they do, they go in for the kill. This, understandably, makes intelligent device manufacturers nervous, and is why some of them will go to great lengths to cover up security flaws – even if it means blocking vital research.

Dec 29
2015 

Security of Things: Trust and Verify

It’s hard to fathom why so many devices are being developed for the Internet of Things without a thought to security. When you consider the inherent security risks in connected environments, you’d expect IoT vendors to be scrambling to ensure that their devices are compliant and prevent data leaks and other such privacy breaches. As I explained in my recent presentation at LicensingLive! 2015, misplaced trust in the IoT’s complexity seems to be the main reason behind people’s laissez-faire attitude towards security.

Dec 1
2015 

Pricing and Licensing Strategies for the IoT

The age of the Internet of Things (IoT) has dawned and we are heading toward a future filled with software-driven intelligent devices. To give you an idea of the magnitude of this transformation, IDC is predicting that there will be 30 billion units installed worldwide by the year 2020. Because every device in the IoT is connected, a whole new breed of tech company is emerging, forcing many traditional companies to innovate and go to market differently.

Aug 11
2015 

Mining the Gold in the IoT

Much has been written extolling the virtues of the Internet of Things (IoT), which is perhaps the most hyped connected environment since the Internet itself. We are already aware that the software embedded in intelligent devices, as well as the data shared between those devices, is becoming an increasingly valuable commodity. While technologists across the board are seeing the inherent benefits in developing innovative new products and services for the IoT, relatively little is known about the actual money-making aspect. Along with the need to protect intellectual property (IP) against hackers – a particular concern in cloud-connected environments – software monetization is the biggest challenge facing players in the IoT.

Jul 9
2015 

How Cloud Is Changing the Way We Do Business

One of the highlights of the software industry calendar, Cloud World Forum, took place on June 24-25, 2015 at London’s Olympia Grand. The two day expo was aimed at helping C-level decision makers achieve business agility through cloud, analytics, mobility, and social technologies. With 300 speakers from across the IT community, there was something for enterprises of all sizes; SMEs and startups alike. Of course, we were front and center with our presentation, “Transforming Your Business in the Digital Economy”, which sparked some interesting conversations over at our booth.

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