Category Archives

28 Posts for Hardware Licensing

Jan 24
2011 

The New York Time on Software Piracy in China

In the past we have discussed how many of our customers are interested in fighting piracy in developing nations. Hard data is always a challenge. The New York Times posted a great article yesterday that looked at through a rather unique and powerful view. Hardware is much harder to “pirate” than software. In general, the two are also often sold together. While virtual machines may over time change the ratios in general it’s a safe bet to assume predictable ratios between a countries hardware and software purchases. An increase in one should result in an increase in the other.

Click here to read the article on their site as it delves deeper into this area.

Nov 8
2010 

Eliminating the ‘Gotcha Aspect’ of Software Licensing

Licensing is a unique experience for every organization, with distinctive business goals and custom business process. More often than not, the challenge to making licensing work is far from a technical problem; it is a business integration or project management problem. To be successful, software publishers need to adopt a top down approach: defining their software licensing vision and then fine-tuning their license enforcement and management processes and technologies. Consensus must be built, processes must be defined and technology must be aligned with these objectives. This is where I come in.  With over 18 years of experience building, managing, and evolving some of the world’s most complex licensing ecosystems the least I can do is share some of what I have learned!

Oct 27
2010 

Software Licensing in a Global World

In speaking with our larger global customers I’ve noticed a troubling and difficult conundrum when it comes to software licensing trends. Firstly, ISV customers in established, advanced economies are demanding greater granularity and flexibility than ever before when it comes to how they implement and use software. In most cases the ISV’s are more than happy to oblige. Closer alignment of pricing and value creates happier customers, less discounting and more achievable up sell opportunities for the future.

Jul 26
2010 

Software Licensing & Entitlement Management for Product Managers

Often when talking to customers I find the conversation of licensing focused solely on ensuring compliance – that is to say, making sure that their customers don’t run afoul of their license agreement. That’s like buying a Ferrari and never getting out of 1st gear.  Business intelligence is one of many over looked major benefits of a properly configured licensing and entitlement management system. Most would agree that reports from ERP systems are generally not flexible enough nor tailored enough to give Product Managers the information necessary to make intelligent decisions around the future of their product roadmap and packaging strategies. To fully realize the potential of your licensing system it is important to remember the business benefits of tracking the customer use of the license. At a basic level, as a product manager, I want a licensing system to provide me the necessary information to make these decisions:

May 12
2010 

Can Enterprise Hardware Companies Learn from Apple?

First of all, I’d promised myself I would not write about Apple just based on how popular the topic is. Obviously, I’ve broken that promise. What strikes me most though about Apple’s current success is how it seems to go against the currently espoused play-book for success. Secondly, does Apple’s focus on hardware actually result in better software development practices?

In my role I meet with many hardware and device manufacturers. One theme is very consistent: Historically, we ignored our software as it was only really there to facilitate or drive our high value hardware sales. Now though we are looking to monetize our software as we find hardware is becoming commoditized. They want help from us to help them protect, manage and deliver their software. As I mentioned, this driver is one of the most prevalent trends in our overall industry today. 

Apr 8
2010 

In Defense of Dongles

It’s not surprising that within the circle of licensing system vendors, one of the topics that comes up time and again is whether hardware-based (dongle) or software-based licensing is better.  At SafeNet, we don’t understand the question.  We provide the best-in-class solutions as all software, all hardware, or uniquely, as a hybrid licensing solution.

The list of pro’s and con’s regarding one solution over another is meaningless without understanding the context in which the solution is to be applied.  I’ll try to correct the misinformation that’s out there about dongles.  You can judge for yourself if you think I am biased, but since we offer every flavor of solution (dongle or soft), I don’t have anything to gain in this fight.