Category Archives

19 Posts for Embedded Licensing

Oct 21
2014 

LicensingLive! 2014 Kicks-Off Today

Today begins one of software monetization’s most prestigious events, LicensingLive 2014!. Held in Cupertino, California, LicensingLive 2014! will feature several industry leaders including Amy Konary, Rhianna Collier, Ray Wang and Jeff Kaplan, discussing the opportunities that exist in the software licensing space.

Aug 26
2014 

Embedded Systems – Shifting Focus to Software

The embedded market is currently in a state of change. In the past, embedded system vendors sold systems based on a hardware sales approach with a simple one time sale for the product. IP protection was seldom required as the systems were hard to copy and hack.  Today, the various functionalities in embedded systems are more and more realized in software. There are many reasons for this movement toward software driven features which result in reduced time to market, production outsourcing, dealing with the lack of engineering resources, handling connected devices, preparing for the Internet of Things ( IoT) to name just a few.

Nov 12
2013 

Embedded Manufacturers: The Tide Has Turned

One of the biggest challenges being faced by embedded device manufacturers is how to monetize the software component within their product offerings.

Historically, embedded end customers struggled with the idea that they were purchasing any ‘software’ when buying embedded equipment, even if it’s actually the embedded software that provides almost all of the great capability the end customer enjoys. They were simply buying a ‘box’ and that box did what they expected it to.

Sep 10
2013 

AppOnChip: Protecting Software with Hardware Keys Just Got Stronger

SafeNet just announced that their Sentinel LDK software protection solution is now the most secure software licensing implementation available with the launch of AppOnChip functionality.  Part of the Sentinel® Envelope file-wrapper technology, AppOnChip allows software developers to go beyond authorizing application usage.  At run time, blocks of the application execute code are triggered on the token, strengthening the requirement of having a physical key and protecting the software from unauthorized usage.   ISVs can quickly and seamlessly enable this enhanced security feature which is provided at no extra cost during this introductory period.

SafeNet’s Software Monetization CTO, Michael Zunke, highlights ease of use for both the ISV and the legitimate end user as one of the many benefits of AppOnChip.  For the additional benefits of this innovative technology, read the full AppOnChip press release or learn more about AppOnChip from the SafeNet website.

Apr 23
2013 

Design West: Ready, Set, Get Embedded!

If you’re attending Design West this week, you’re invited to stop by SafeNet’s booth 2331 – we’ve got a lot of great activities and prizes, and also the best embedded licensing demo on the block!

  • Get your heart pumping with our live interactive race car demo, and you can see how embedded licensing is made simple when you have SafeNet in your pit crew.
  • Fill your tank on us! The first 20 visitors to our booth who view the demo will receive a $25 gas gift card to keep your own race car fueled.
  • On Wednesday at 2PM in Room 230A, hear SafeNet’s own Michael “MiZu” Zunke, CTO, Software Monetization, present “The Evolution of Software-Driven Hardware: Best Practices for Efficient, Secure and Profitable Management of Embedded Systems.”
  • Become a kid again – all attendees can enter at the booth to win a great remote control Porche 911 car.
  • From 4-5 PM, cool down with our in-booth “Pit Stop” – come have a drink with us!
Mar 20
2013 

The Embedded Software Market Sails to New Shores

The international Embedded World conference, which took place at the end of February 2013 in Germany, provided a strong indication that the traditional embedded market is changing. One theme run like a red thread through the show activities of many exhibitors: software monetization.

What is the reason behind this new focus? Vendors no longer concentrate on hardware development only; instead, the application feature side comes to the fore. With devices becoming more intelligent and connected through the Internet, the software required to enable a single device as well as a combination of devices is becoming quite complex.. For example in the automation space “intelligence” is becoming even more important, as it is “connectivity”. Both requirements are currently driving the demand of embedded software. Considering the fact that there are many more devices out there than people, the market potential is huge.

Feb 27
2013 

Software Protection: The Rules Have Changed

The software protection business has matured at a slow pace over the past decade. The industry has gotten better at developing improved customer experiences through more sophisticated web portals and web services, but ultimately the model’s foundation relies on license file transfer between the vendor and the end customer.

The improvements in the area of cleaner customer experiences through web services has allowed some vendors to minimize a fair amount of the friction this style of license enforcement has introduced into the traditional delivery and deployment model.

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