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Prakash Panjwani

President & Chief Executive Officer, SafeNet

Prakash Panjwani has extensive experience overseeing global product management, marketing, engineering, sales, operations, and business development teams. He is a seasoned IT security executive and has served as an executive leader for SafeNet for over a decade.

Since joining the company in 2002, Prakash has been instrumental in driving major product strategy, infrastructure, and operational shifts throughout the organization. Prakash led  the strategic acquisition of 12 companies resulting in SafeNet being the cybersecurity powerhouse that it is today — Rainbow Technologies marked SafeNet’s entry into the HSM, authentication, and software protection markets, Ingrian Networks, broadened SafeNet’s data encryption and encryption key management portfolio, Aladdin Knowledge Systems, doubled the size of SafeNet’s software monetization business, and most recently, Cryptocard which brought the company’s award-winning authentication business into the cloud.

Most recently, Prakash served as the SVP and General Manager of SafeNet’s Data Protection business unit where he has been able to refocus the team on three rapidly growing markes – crypto management, data encryption, and authentication and then successfully executing against a highly aggressive product development and go-to-market plan to support it.

Prior to that position, Prakash served as the SVP and General Manager of the company’s Software Monetization group where he successfully spearheaded the division’s transformation from a copyright protection offering into a robust software monetization platform capable of software provisioning, license enforcement, usage tracking, and entitlement management for on-premise and cloud software applications.

Prakash has held several additional executive positions at SafeNet, including Vice President of Worldwide Embedded Sales and Senior Vice President of Operations.

Mr. Panjwani has more than 20 years of experience in the software, security, and telecom industries. Prior to joining SafeNet, Mr. Panjwani spent more than four years at Certicom Corporation in various management positions, including Senior Vice President of Worldwide Sales and Business Development. Prior to this, he served at Motorola Inc. and Telcordia (formerly Bellcore).

Mr. Panjwani holds a Masters degree in Information Networking from Carnegie Mellon University, and a Bachelor’s degree in Electrical Engineering from Columbia University.

9 Posts

Mar 21

Software Producers: Piracy Isn’t Your Problem; It’s Flexibility

SafeNet, working with SIIA, has released the results of a survey in which software producers openly admit that they are currently losing nearly 50% of their potential revenues. To what you ask? History may tempt you to say piracy – and the latest stories of organized attacks to steal IP of several US companies only further fuels that belief. But is that the real reason? Not according to the 620 software publishers who responded to the State of Software Monetization survey.

Jan 9

The “Reset” Button

What is so magical about the clock ticking over from December 31st to January 1st? What really changes? Your business doesn’t. Your customers don’t. Your action items roll over (unfortunately).  But yet, for most corporations, there is one magical change that happens on January 1: your goals, financial or otherwise, reset! Yes, out with the old, in with the new, just like that.  Like magic, starting every January 1st, you get the opportunity to be measured differently, to convince your boss why the bad things from last year can be forgotten, and to build on the good things that happened.

I’ve noticed several economic and industry trends heading into the new year, and each one presents unique opportunities for all of us.  These trends will greatly influence the software industry in 2013, and as such, we all should consider how they integrate to our goals: 

Nov 20

Moderation: The Key to Successful Software Monetization Solutions

Just a few short weeks ago, the US Presidential election was held. No matter your beliefs, the real message the electorate sent to our Government representatives could be summarized in one simple word – “moderation.” When 115 million voters are separated by a mere 3 million, it is fairly obvious that people are done with extremes.

If you think about it, “moderation” is a term that we hear in other contexts as well. Your doctor has probably told you a few times, “It is okay to indulge in (insert your favorite unhealthy diet habit here), as long as you do it in moderation.”  On Halloween night, I could almost hear parents pleading (or, in some cases, demanding) moderation from their children in terms of how much of their candy loot they could consume before they went to bed.

Sep 28

How to Bring Harmony to the Enterprise Licensing Model

Here is a little secret – I love shopping. Yes, I admit it. I like shopping for clothes, shoes, wines – you name it. But I hate malls, stores, and I especially hate being followed around by a pushy sales rep!! When it comes to shopping, I have my own routine and associated expectations.   I research my options,  look at competitive alternatives (brands), seek a good deal without having to bargain, try to have it shipped to me (if possible), and should I need to return it, I want to be able to ship it back and get a replacement.  My favorite online retailer meets all of my expectations, whether I am buying clothes or shoes for myself, and yes, jewelry for my lovely wife when I have messed up.   This raises the question, why  shouldn’t I enjoy the same experience when it comes to licensing software?

May 10

There’s No Debate: ISVs Need to Consider Pricing, Virtualization Options

If you live in US or follow the news about US, you know that we are in middle of a political election season. You can’t go a week without watching the back and forth between Presidential candidates over topics that range from relevant to mundane, game-changing to ridiculous. One of the more serious topics (and probably at the top of the voters’ mind) is job creation, or the lack thereof. The US economy is growing but job growth is not keeping pace. At the heart of the issue is productivity: when the chips were down during the peak of recession, most companies learned to be very efficient. That is, they learned how to get more out of the resources they have. One of those efficiencies is increasing use of IT to improve productivity of employees. You could say job growth has given way to use of more software systems and tools.

Apr 10

Putting Customers First: Why ISVs Need Flexible Pricing Models

I have spent much of my last seven years promoting software licensing and monetization. Of course, market dynamics have changed over those years and our solutions and thinking has evolved accordingly. More recently, with the launch of Sentinel Cloud in 2011, we have been very focused on encouraging our customers to start aggressively adopting usage-based models – primarily because their customers – end users – want such pricing schemes.

So, you can probably imagine my reaction as the following story unfolded….

Nov 8

In Licensing, The Best Defense is a Great Offense

Diehard baseball fans like me have found ourselves at the end of one of the best seasons Major League Baseball has had in years.  What truly distinguished this season is that the old adage of “defense wins titles” didn’t quite pan out. Instead, we got to see teams with ordinary starting pitching somehow make it to the championship games.

Focusing on offense over defense seems to be the trend lately in the software world too.

Sep 12

How Wobbly is your Business?

Here is a term that has made it into our vocabulary a bit too much lately – “wobbly”. Suddenly everything is wobbly – our economy, stock market, jobs market.  The obvious connotation is “uncertainty” but wobbly has also become a cop-out term for not knowing where something is headed. It is a sign of times we are in – or so it feels. Uncertainty in economy leads to uncertainty everywhere else.

My advice – something I try to follow rigorously at work and and personally  – when you are surrounded by uncertainty, do the opposite – be decisive. This is especially true for high tech companies.

Apr 27

The Three P’s of Licensing

I don’t know if they teach this in every MBA program, but I am sure you have heard that every business case can be boiled down to a certain number of “P”s. It is just a question of how many…some have 4 P’s, some have 5; but in this world of Twitter and brevity, I am going to go with the three that matter most when you think about creating licensing approaches for software: Piracy, Portability, and Profitability.