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Michelle Nerlinger

Director of Marketing, SafeNet Software Monetization

Michelle Nerlinger currently serves as Director of Marketing for the company’s Software Monetization business unit. In this role, Michelle is responsible for leading the team of marketers responsible for defining and communicating product vision, growth strategy, and go to market plans for the company’s award-winning portfolio of Sentinel software licensing, and entitlement management solutions.

Michelle joined SafeNet in December 2004 as a member of the corporate communications team responsible for tactical public and analyst relations worldwide. In January 2007 she joined the company’s Networking & Embedded Business Unit to lead global product marketing efforts for all OEM & DRM product lines.

Michelle graduated with honors from Towson University where she received a dual degree in Marketing and Mass Communications.

17 Posts

Apr 13
2012 

Exploring the Four Aspects of a Comprehensive Software Monetization Strategy

Software monetization can be viewed as the adoption of any variety of measures an organization takes in order to increase the profitability of their intellectual property, in this case, software. These tactics can range from sophisticated anti-piracy and IP protection techniques to creative pricing and packaging strategies. It is important to note that no individual software monetization technique is greater than the combination of multiple techniques. No matter what type of software application has been developed or how that application is being delivered to the end-user, a comprehensive software monetization strategy hinges on four key factors – how effectively the software publisher can package, control, manage, and monitor, their offering(s).

Jan 25
2012 

Sentinel Cloud Wins CODiE Award for Best DRM Solution!

 

Last night, the Software and Information Industry Association (SIIA) announced the winners of the 2012 CODiE awards – an awards program 27 years in the making dedicated to recognizing excellence in the business software, digital content, and education technology industries. I am pleased to announce that SafeNet’s software licensing and entitlement management solution for cloud services, Sentinel Cloud, was awarded the industry’s Best Digital Rights Management Solution CODiE award!

SafeNet's CODiE Award
Prakash Panjwani with SafeNet’s CODiE Award for Best DRM Solution
Nov 3
2011 

Let’s Do it in the Cloud – SafeNet brings together the Behemoths in Cloud Software Monetization for a 5-part webinar series

Gain access to key executives at companies that are helping vendors succeed in the cloud as we speak! Agilis Solutions, Dell Boomi, IDC, SafeNet, THINKStrategies, and Zuora – will help you figure out how to make it work in the cloud – effectively and profitably.

The Software Industry and the Cloud – aired Oct. 20th, view on-demand version

Integration: Accelerating Cloud Adoption – aired Oct. 27th, view on-demand version

Migration from On-Prem to Cloud Made Easy – Nov. 3rd, view on-demand version

Pricing, Packaging & Monetization in the Cloud – Nov. 10th

Doing SaaS Right – An Industry Panel – Nov. 17th

Don’t pass up the chance to walk away with an arsenal of tips, tools, and best practices for building, deploying, and maintaining a profitable and operationally efficient cloud service offering.

Register today!

Nov 3
2011 

Because the Most Secure Dongle is the One You Don’t Even See

Introducing Sentinel HASP HL MaxMicro, the smallest hardware-based protection key that once installed, protrudes only by 7.6mm/0.3’’ making it virtually invisible.  It contains the same robust protection as our traditional Sentinel HASP key; however dramatically decreases the possibility of an accidental or deliberate break.

Just think of all the ways your organization can benefit from the new MaxMicro!

  • Safe in environments where products are fully exposed 
  • Perfect protection for notebooks, embedded systems and medical devices, where key is stationary
  • Securely permits remote updates

Request your complimentary sample kit today!

Jul 12
2011 

SafeNet Simplifies the Software Licensing and Entitlement Management Integration Process – Accelerating Cloud Service Time-to-Market

SafeNet Sentinel® Cloud Services now supported by Dell Boomi AtomSphere platform for connectivity with back-office applications, including CRM, ERP, billing and marketing automation

BALTIMORE — July 12, 2011 — SafeNet, Inc., a global leader in information security, announced that Sentinel Cloud is now supported by the Dell Boomi AtomSphere cloud integration platform, enabling cloud service providers to easily connect SafeNet’s licensing and entitlement management services with their existing on-premise or cloud-based back-office systems. This capability speeds time-to-market for SaaS, PaaS, and other cloud service providers by significantly reducing the time required to integrate software licensing and entitlement management into their business processes.

Jun 23
2011 

Adobe Leverages Usage Tracking Reports to Optimize Roadmap Investment

Yesterday Adobe announced the end of Adobe Air for Linux platforms.  The ability to collect and track the application led to the decision by Adobe to drop it.  Simply – they knew from downloads, updates and the internet connectivity of the application how popular the version was as a percentage of all platforms.  They also decided to use those resources to drive development in a different direction.  This kind of data, extended even into the application itself, can drive decisions based on empirical evidence and not emotion.  Deprecating features in order to devote resources in areas that delight, excite and motivate your customers is a critical aspect of a highly successful and competitive software business. #sentinelcloud

May 19
2011 

Join Chris Holland at SIIA All About the Cloud Conference May 25th

Next Wednesday, Chris Holland, Vice President of Software Rights Management for SafeNet will present at the Software and Information Industry Association’s (SIIA) All About the Cloud Conference in San Francisco.  Chris’s presentation, Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization, will take place on Wednesday, May 25 at 1:30PM PDT. SafeNet will also showcase Sentinel Cloud Services, the industry’s only software licensing and entitlement management solution delivered in the cloud for the cloud at booth #8.

May 12
2011 

CIO Magazine: “Cloud is Making Software Vendors ‘Schizoid’”…

While the IT world has largely embraced the cloud as an enabler of innovation and an efficient ax for cost cutting, traditional software vendors are left reeling. For one thing, the switch to cloud means an end to front-end licensing and ongoing maintenance revenues and a steep increase in short-term costs associated with re-architecting. In an effort to cope, many try to fudge… Read More @ CIO.com

Mar 2
2011 

Introducing Software Licensing & Entitlement Management Delivered from the Cloud for the Cloud

Today SafeNet announced the release of Sentinel Cloud Services, the industry’s first and only software licensing and entitlement management service delivered from the cloud for the cloud.

Sentinel Cloud Services make it quick and easy for SaaS and PaaS vendors to build and manage their service offerings, ensure service agreement compliance, and simplify all of the operational processes associated with cloud service contract provisioning, authorization management, and usage tracking.

“SafeNet Sentinel Cloud Services provides a viable alternative to traditional billing and payments services because of a catalog-driven licensing and entitlement management solution that integrates with back office ERP, accounting and installed base billing solutions, either in the Cloud or on premises,” said Mike West, VP and Distinguished Analyst, Saugatuck Technology.

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