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Laila Arad-Allan

Director of Product Management, Software Monetization, Gemalto

Laila Arad-Allan is the Director of Product Management for Gemalto’s Software Monetization division.

In this role, Laila leads all product-related activities including product and go-to-market strategies, and aligning product development with emerging market trends.

Prior to her position at Gemalto, Laila held the VP Products position at Visonic, where she led the design and implementation of a groundbreaking wireless technology for alarm systems. Before her role at Visonic, Laila held the position of VP Digital Rights Management at Aladdin Knowledge Systems, having served many years as the business unit’s Director of Product Management. During this period, she contributed to increasing Aladdin’s market share, bringing the company to be the world leader in its field.

In 2012, Laila initiated and founded a successful community volunteers program for greeting tourists visiting Tel Aviv, which received recognition and support from the Tel Aviv municipality. She is still a board member to this day.

1 Post

May 31
2016 

The Concept of Value in the IoT Era

As the Internet of Things (IoT) continues to grow, the implications for business model innovation are huge. One of the major drivers in this connected landscape is the shift in end-user preferences: there is an increasing demand for flexible pricing models, ease of access to software upgrades, and a superior customer experience. As a result of the rise in connectivity, end users’ perception of value and what they are willing to pay for is changing drastically. Therefore, to take advantage of the IoT, independent software vendors and intelligent device manufacturers alike need to fundamentally rethink their orthodox attitudes towards value.