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Jennifer Lewis

Sr. Interactive Marketing Manager, SafeNet

Jennifer Lewis brings over 12 years of interactive marketing experience to SafeNet.  Prior to her current role, Jen owned and managed the SRM team’s social media and online marketing strategies.

Jen has completed a number of interactive projects since joining SafeNet in 2008, including creating the company’s first social media strategy and blogs, overseeing the localization of the corporate website multiple languages, and most recently, spearheading the company’s first social media campaign in 2011 titled “Let’s Do It In The Cloud.”

In 2012, Jen authored an article in the inaugural edition of SIIA’s “Marketing in Today’s Economy” focusing on social media and its place in interactive strategy. Jen’s experience in effective online management started before she joined SafeNet while owning her SBA award-winning web design firm.

Because Jen isn’t afraid of a challenge, she’s raising three boys and two dogs and lives in Harford County, Maryland near SafeNet’s headquarters.

27 Posts

Apr 20
2012 

SafeNet Launches SaaS Licensing Channel on TMCNet

Software-as-a-service, or SaaS, has become a critical delivery model for ISV’s who are looking to remain competitive.  To help the software community stay ahead of this trend, SafeNet has launched the SaaS Licensing channel on TMCNet focusing on trends and best practices for licensing in the SaaS industry.

As traditional software developers transition from on-premise to hybrid and cloud-based offerings, it becomes increasingly critical for leadership and information as this can be a complex and difficult process.  “The SaaS licensing channel will help drive awareness for this important topic,” says SafeNet’s Michelle Nerlinger, “and give the industry a much-needed credible source of information as it looks to explore the difficulties associated with cloud service packaging, user authorization, and usage measurement and reporting.

To view SafeNet’s SaaS Licensing channel, visit http://saas-licensing.tmcnet.com.

 

Mar 23
2012 

The Top Five Barriers to Software Monetization Success

We recently ran an article on our software monetization channel that discussed the common barriers that prevent ISVs from building an effective monetization strategy.    Are you looking to improve or even define your software monetization plan? Here are five barriers that you should prepare for:

  1. Control
    Control is twofold. Preventing the unauthorized use and distribution of your application protects revenue by ensuring all use of your application is paid for. Equally important is your ability to protect the source code of your application from being exposed to accidental or malicious parties alike in order to prevent code manipulation and reverse engineering. Keeping the product usable and efficient, while providing maximum protection of your valuable IP, can become a big problem for ISV’s if not considered early in the development and software licensing process.
Feb 3
2012 

Sentinel Cloud Takes Center Stage in IDC’s Latest Vendor Spotlight

Recognizing the need for ISV’s to effectively monetize SaaS applications, Amy Konary from IDC recently published “Licensing for SaaS Applications: ISV’s Take to the Cloud.”   In this white paper, Amy reviews the evolution of the SaaS market and specifically addresses how licensing has changed the software monetization strategy for ISV’s heading into the cloud.

In addition to providing sound guidance for ISV’s about options with their software monetization models, this report also discusses the software licensing and entitlement management solutions that SafeNet offers, and how the latest SafeNet offering, Sentinel Cloud Services, allows SaaS vendors to embrace new market opportunities and create an extensible growth strategy.

When it comes to software licensing strategy, challenges are at every turn.  In this report, Amy provides solid recommendations and guidance for ISV’s to seize this opportunity to take to the cloud.

Read the white paper: January 2012: IDC’s Licensing for SaaS Applications: ISV’s Take to the Cloud.

Jan 9
2012 

Sentinel Cloud Services Receives CODie 2012 Nomination

SIIA’s CODie Awards program has nominated SafeNet’s Sentinel Cloud Services as a finalist in the 27th annual CODiE 2012 Awards in the Best Digital Rights Management Solution category.

Each year the SIIA’s judging experts review and identify all nominated products and services. In its 27 years of existence, the SIIA has recognized more than 1000 companies for achieving greatness in industries that expect innovative thinking and demand market validation.

From the CODiE Awards website:  “SIIA awards the solution that best allows the secure electronic purchase, distribution and subsequent use of software and/or information based on the rigorous criterion.”

The winners will be announced on January 24, 2012 during a special dinner held in conjunction with the Information Industry Summit.  Receiving this nomination is a significant accomplishment for the entire Sentinel Cloud team who has worked tirelessly to provide the industry’s only complete and proven solution for software monetization in the cloud. 

Sentinel Cloud Services makes it quick and easy for SaaS providers to build versatile service catalogs, provision and authorize user access, measure service usage, and instantly adapt their service offerings to embrace new and evolving market opportunities.  For more information about Sentinel Cloud Services, you can visit http://www.sentinelcloud.com.

Nov 2
2011 

Share Your SaaS! Take our Short Industry Poll.

You’ve finally taken the leap from on-premise and into the cloud with your SaaS offering.  Or maybe, you’ve been thinking about taking your software solution to the cloud in the near future.

We here at LicensingLive want to know what you think about SaaS!

Take the “Share Your SaaS” poll,  and let us know how SaaSy you really are.  We’d like to hear about how you are offering your software product and how the cloud plays a part in your software offering.  The poll will take less than 5 minutes to complete, and we’ll share the results from your peers.

Take the poll now!

Sep 27
2011 

Let’s Do It In The Cloud!

We know you’ve been thinking about it.  You’ve been just a little unsure if you’re ready to do it in the cloud.  You might think the cloud is just for the big SaaS players and doing it there is beyond your reach