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Jennifer Lewis

Sr. Interactive Marketing Manager, SafeNet

Jennifer Lewis brings over 12 years of interactive marketing experience to SafeNet.  Prior to her current role, Jen owned and managed the SRM team’s social media and online marketing strategies.

Jen has completed a number of interactive projects since joining SafeNet in 2008, including creating the company’s first social media strategy and blogs, overseeing the localization of the corporate website multiple languages, and most recently, spearheading the company’s first social media campaign in 2011 titled “Let’s Do It In The Cloud.”

In 2012, Jen authored an article in the inaugural edition of SIIA’s “Marketing in Today’s Economy” focusing on social media and its place in interactive strategy. Jen’s experience in effective online management started before she joined SafeNet while owning her SBA award-winning web design firm.

Because Jen isn’t afraid of a challenge, she’s raising three boys and two dogs and lives in Harford County, Maryland near SafeNet’s headquarters.

27 Posts

Sep 20
2012 

Software Monetization and the Rise of Subscription-Based Pricing Models

As software vendors move to software as a service, how are they handling the challenge of adapting their pricing strategies?  Recently, IDC’s Amy Konary sat down with TMC’s Erin Harrison, Executive Editor, Cloud Computing, to talk about the evolving pricing model in the software monetization market.

According to Konary, software monetization in the cloud naturally lends itself usage-based subscription models and increased transparency for tracking.  Automated tracking of entitlements and license usage down to the feature level has become expected, and cloud application developers need to carefully consider how they plan to integrate tracking and reporting into their solutions.

Sep 4
2012 

Groß gewinnen im September mit Peace, Love und Licensing

Sind Sie ein ehemaliges „Blumenkind“?  Erinnern Sie sich an die erste bemannte Mondlandung, an die Erstausstrahlung der Quizsendung „Allein gegen Alle“ mit Hans Rosenthal und daran, dass Gustav Heinemann als erster deutscher Bundespräsident die Niederlande besuchte?  Dann werden Sie sich im September bei LicensingLive ganz zu Hause fühlen.

Wir reisen zurück in eine einfachere Zeit, komplett mit Hippies und klassischem Rock, mit unserem neuen Contest „Peace, Love and Licensing“.

Aug 1
2012 

SD Times 100: Software Developers Have Their “Winning Ticket”

SD Times 100 Software Development SuperfectaThis year at SafeNet, we have been truly honored to receive recognition in a very competitive, challenging, and evolving software monetization market. Most recently, SafeNet was named to the 2012 SD Times 100 list (the Software Development Superfecta) for the 5th consecutive year in the category of Quality Assurance (QA) and Security.

Alan Zeichick, co-founder and editorial director of BZ Media’s SD Times, commented on SafeNet’s recognition.  “The software development industry has always been competitive, and this year’s difficult horse-race showed that there’s more than one way to thrive in a challenging economic climate.  When calling the winners of the 2012 SD Times 100, the editors carefully considered each organization’s products and services, industry thought leadership, and reputation with enterprise development managers. Thanks to companies like SafeNet, software developers always know the winning ticket.”    

We couldn’t have said it better ourselves.

Jul 10
2012 

Frost & Sullivan Recognizes SafeNet as the Clear SLM Market Leader

Earlier today, SafeNet announced that the leading analyst firm Frost & Sullivan has recognized the company for their leadership and dominance in the global software license management market.

Featuring a comprehensive software monetization product strategy that extends beyond software licensing and into product catalog management and back-office administration, SafeNet provides industry-leading software license management solutions that fully support software publishers and intelligent device manufacturers.

In addition, Frost & Sullivan’s Senior Industry Analyst Avni Rambhia commented that a large part of this continued market leadership is due to SafeNet’s focus on customer-centric innovation, particularly focusing on the ability of SafeNet to enable ISV’s to maximize their monetization potential by expanding their software offering into the cloud.

For the full press release from SafeNet, click SafeNet Recognized as the Clear Market Leader in Global Software License Management by Frost & Sullivan.

Jul 5
2012 

Software Licensing Trends – Past, Present, and Future

Recently, SafeNet’s Prakash Panjwani had the opportunity to sit down with the team at TMCNet and discuss SafeNet’s success in the security market. As a part of that interview, Panjwani attributed much of the company’s growth to a strategy comprised largely of acquisition and adaptation. Through several strategic acquisitions, SafeNet has positioned itself well within the evolving security landscape.

One trend that Panjwani is seeing first hand is the evolution of companies migrating to the cloud.

May 18
2012 

A Successful SaaS Market Strategy Starts with Customer Insights

Forrester’s Holger Kisker recently wrote a great blog post addressing the topic of how SaaS vendors must collect customer insights for innovation and compliance.

Gaining visibility to customer behavior and usage metrics, SaaS vendors can make informed decisions about their business.  Holger mentions that this is best managed by an automated system that provides benefits to developers and customers alike.   SafeNet’s Sentinel Cloud solution, which provides SaaS management and licensing solutions for cloud and hybrid environments, provides these benefits, such as service usage tracking and automated provisioning, and much more.

To read more of Holger’s article, please visit: Looking Through The Cloud on Holger Kisker’s blog.

May 9
2012 

SafeNet Delivers Industry’s First Licensing and Monetization Solution for Hybrid On-Premise and Cloud-based Software Portfolios

Earlier today, SafeNet issued the following press release:

Sentinel® Products and Services Provide Developers with an Easy, Flexible Migration Path for Transitioning from On-Premise-Only to Hybrid or SaaS-Only Delivery Models

News Summary:

  • SafeNet’s® technology delivers the industry’s only licensing and software monetization solutions with a single, common operational platform for on-premise ISVs (independent software vendors), software-as-a-service (SaaS) vendors, and developers with hybrid portfolios.
  • SafeNet’s Sentinel® technology provides a dynamic “live” licensing back-end entitlement management system that accurately maintains and reports licensing states, empowering ISVs to maintain better control over usage and deliver richer customer experiences.
May 8
2012 

Chris Fedde: SIIA’s Vision from the Top – Hybrid Cloud Strategies

This week, ISVs from around the world are attending the SIIA’s All About The Cloud event in San Francisco to hear the latest industry trends in the SaaS community.

Chris Fedde, SafeNet’s CEO, talks about how a hybrid cloud strategy is not as uncommon as you’d think, and what the future of the hybrid cloud looks like for IT departments.  Fedde says that the future of the hybrid cloud takes place in the public cloud and provides much more visibility for compliance and reduced management costs.

SafeNet is a platinum sponsor of SIIA’s All About The Cloud event being held this week in San Francisco.  SafeNet’s Shlomo Weiss will be presenting Cloud Monetization: A Step-by-Step Guide to Optimizing Your SaaS Business Model on Wednesday at 12:50PM.  AATC attendees can stop by SafeNet’s booth #13 to ask a SaaS expert or to learn more about SaaS licensing with Sentinel CloudRequest a meeting in advance with a SafeNet SaaS expert, and follow us during the event on Twitter @licensinglive #aatc.

For the complete SIIA article, please visit: What is the future for hybrid cloud strategies and the role of the IT department?

What do you think about the future of the hybrid cloud and the direction its heading? Share how your company is functioning in the hybrid cloud.

Apr 26
2012 

LicensingLive London 2012: From On-Premise into the Cloud

Why choose either cloud-based OR on-premise delivery for your software, when you can do both?
by Ariella Shoham, EMEA SRM FIeld Marketing Manager

Last month, we got together again for LicensingLive London, our annual “cloud gathering” at the Royal Institute of Great Britain in London. The surroundings – the RIGB Library, surrounded by hundreds (if not thousands) of scientific publications and books was the ideal setting for discussing some of the hottest topics in the world of Software as a Service.