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Jennifer Lewis

Jennifer Lewis

Interactive Marketing Manager, SRM Solutions, SafeNet

Jen Lewis brings over 10 years of online marketing experience to the SRM Sentinel team at SafeNet. She owns the SRM team's social media and online marketing strategy, including our newest campaign titled "Let's Do It In The Cloud."

Jen has completed a number of interactive projects since joining SafeNet in 2008, including creating the company's first social media strategy and blogs, launching the initial website on the Ektron platform, and overseeing the localization of the corporate website multiple languages. Jen's experience in effective online management started before she joined SafeNet while owning her SBA award-winning web design firm.

Because Jen isn't afraid of a challenge, she's raising three boys and two dogs and lives in Harford County, Maryland near SafeNet's headquarters.

11 Posts

May 18
2012 

A Successful SaaS Market Strategy Starts with Customer Insights

by Jennifer Lewis

Forrester’s Holger Kisker recently wrote a great blog post addressing the topic of how SaaS vendors must collect customer insights for innovation and compliance.

Gaining visibility to customer behavior and usage metrics, SaaS vendors can make informed decisions about their business.  Holger mentions that this is best managed by an automated system that provides benefits to developers and customers alike.   SafeNet’s Sentinel Cloud solution, which provides SaaS management and licensing solutions for cloud and hybrid environments, provides these benefits, such as service usage tracking and automated provisioning, and much more.

To read more of Holger’s article, please visit: Looking Through The Cloud on Holger Kisker’s blog.

May 9
2012 

SafeNet Delivers Industry’s First Licensing and Monetization Solution for Hybrid On-Premise and Cloud-based Software Portfolios

by Jennifer Lewis

Earlier today, SafeNet issued the following press release:

Sentinel® Products and Services Provide Developers with an Easy, Flexible Migration Path for Transitioning from On-Premise-Only to Hybrid or SaaS-Only Delivery Models

News Summary:

  • SafeNet’s® technology delivers the industry’s only licensing and software monetization solutions with a single, common operational platform for on-premise ISVs (independent software vendors), software-as-a-service (SaaS) vendors, and developers with hybrid portfolios.
  • SafeNet’s Sentinel® technology provides a dynamic “live” licensing back-end entitlement management system that accurately maintains and reports licensing states, empowering ISVs to maintain better control over usage and deliver richer customer experiences.
May 8
2012 

Chris Fedde: SIIA’s Vision from the Top – Hybrid Cloud Strategies

by Jennifer Lewis

This week, ISVs from around the world are attending the SIIA’s All About The Cloud event in San Francisco to hear the latest industry trends in the SaaS community.

Chris Fedde, SafeNet’s CEO, talks about how a hybrid cloud strategy is not as uncommon as you’d think, and what the future of the hybrid cloud looks like for IT departments.  Fedde says that the future of the hybrid cloud takes place in the public cloud and provides much more visibility for compliance and reduced management costs.

SafeNet is a platinum sponsor of SIIA’s All About The Cloud event being held this week in San Francisco.  SafeNet’s Shlomo Weiss will be presenting Cloud Monetization: A Step-by-Step Guide to Optimizing Your SaaS Business Model on Wednesday at 12:50PM.  AATC attendees can stop by SafeNet’s booth #13 to ask a SaaS expert or to learn more about SaaS licensing with Sentinel Cloud.  Request a meeting in advance with a SafeNet SaaS expert, and follow us during the event on Twitter @licensinglive #aatc.

For the complete SIIA article, please visit: What is the future for hybrid cloud strategies and the role of the IT department?

What do you think about the future of the hybrid cloud and the direction its heading? Share how your company is functioning in the hybrid cloud.

Apr 26
2012 

LicensingLive London 2012: From On-Premise into the Cloud

by Jennifer Lewis

Why choose either cloud-based OR on-premise delivery for your software, when you can do both?
by Ariella Shoham, EMEA SRM FIeld Marketing Manager

Last month, we got together again for LicensingLive London, our annual “cloud gathering” at the Royal Institute of Great Britain in London. The surroundings – the RIGB Library, surrounded by hundreds (if not thousands) of scientific publications and books was the ideal setting for discussing some of the hottest topics in the world of Software as a Service.

Apr 20
2012 

SafeNet Launches SaaS Licensing Channel on TMCNet

by Jennifer Lewis

Software-as-a-service, or SaaS, has become a critical delivery model for ISV’s who are looking to remain competitive.  To help the software community stay ahead of this trend, SafeNet has launched the SaaS Licensing channel on TMCNet focusing on trends and best practices for licensing in the SaaS industry.

As traditional software developers transition from on-premise to hybrid and cloud-based offerings, it becomes increasingly critical for leadership and information as this can be a complex and difficult process.  “The SaaS licensing channel will help drive awareness for this important topic,” says SafeNet’s Michelle Nerlinger, “and give the industry a much-needed credible source of information as it looks to explore the difficulties associated with cloud service packaging, user authorization, and usage measurement and reporting.”

To view SafeNet’s SaaS Licensing channel, visit http://saas-licensing.tmcnet.com.

 

Mar 23
2012 

The Top Five Barriers to Software Monetization Success

by Jennifer Lewis

We recently ran an article on our software monetization channel that discussed the common barriers that prevent ISVs from building an effective monetization strategy.    Are you looking to improve or even define your software monetization plan? Here are five barriers that you should prepare for:

  1. Control
    Control is twofold. Preventing the unauthorized use and distribution of your application protects revenue by ensuring all use of your application is paid for. Equally important is your ability to protect the source code of your application from being exposed to accidental or malicious parties alike in order to prevent code manipulation and reverse engineering. Keeping the product usable and efficient, while providing maximum protection of your valuable IP, can become a big problem for ISV’s if not considered early in the development and software licensing process.
Feb 3
2012 

Sentinel Cloud Takes Center Stage in IDC’s Latest Vendor Spotlight

by Jennifer Lewis

Recognizing the need for ISV’s to effectively monetize SaaS applications, Amy Konary from IDC recently published “Licensing for SaaS Applications: ISV’s Take to the Cloud.”   In this white paper, Amy reviews the evolution of the SaaS market and specifically addresses how licensing has changed the software monetization strategy for ISV’s heading into the cloud.

In addition to providing sound guidance for ISV’s about options with their software monetization models, this report also discusses the software licensing and entitlement management solutions that SafeNet offers, and how the latest SafeNet offering, Sentinel Cloud Services, allows SaaS vendors to embrace new market opportunities and create an extensible growth strategy.

When it comes to software licensing strategy, challenges are at every turn.  In this report, Amy provides solid recommendations and guidance for ISV’s to seize this opportunity to take to the cloud.

Read the white paper: January 2012: IDC’s Licensing for SaaS Applications: ISV’s Take to the Cloud.

Jan 9
2012 

Sentinel Cloud Services Receives CODie 2012 Nomination

by Jennifer Lewis

SIIA’s CODie Awards program has nominated SafeNet’s Sentinel Cloud Services as a finalist in the 27th annual CODiE 2012 Awards in the Best Digital Rights Management Solution category.

Each year the SIIA’s judging experts review and identify all nominated products and services. In its 27 years of existence, the SIIA has recognized more than 1000 companies for achieving greatness in industries that expect innovative thinking and demand market validation.

From the CODiE Awards website:  “SIIA awards the solution that best allows the secure electronic purchase, distribution and subsequent use of software and/or information based on the rigorous criterion.”

The winners will be announced on January 24, 2012 during a special dinner held in conjunction with the Information Industry Summit.  Receiving this nomination is a significant accomplishment for the entire Sentinel Cloud team who has worked tirelessly to provide the industry’s only complete and proven solution for software monetization in the cloud. 

Sentinel Cloud Services makes it quick and easy for SaaS providers to build versatile service catalogs, provision and authorize user access, measure service usage, and instantly adapt their service offerings to embrace new and evolving market opportunities.  For more information about Sentinel Cloud Services, you can visit http://www.sentinelcloud.com.

Nov 2
2011 

Share Your SaaS! Take our Short Industry Poll.

by Jennifer Lewis

You’ve finally taken the leap from on-premise and into the cloud with your SaaS offering.  Or maybe, you’ve been thinking about taking your software solution to the cloud in the near future.

We here at LicensingLive want to know what you think about SaaS!

Take the “Share Your SaaS” poll,  and let us know how SaaSy you really are.  We’d like to hear about how you are offering your software product and how the cloud plays a part in your software offering.  The poll will take less than 5 minutes to complete, and we’ll share the results from your peers.

Take the poll now!