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Chris Holland

VP, Cloud Service Development - SafeNet

Chris Holland is currently serving as Vice President of Cloud Service Development, focusing on developing cloud strategies and “as-a-service” solutions and aligning them with SafeNet products and services. Chris previously served as VP of Software Rights Management, and was responsible for enhancing the value the company brings to customers through new product development.

Chris joined SafeNet in March 2004, after the acquisition of Rainbow Technologies, as the Director of Product Management, Enterprise Division. In this role, he managed all aspects of product management, product marketing, and strategic direction delivering high assurance security solutions to customers. During his tenure at Rainbow Technologies, he led the development of SSL remote access technologies.  Prior to joining Rainbow Technologies, Chris worked for Ericsson in product management, developing next generation phone technology for medium size enterprises. He developed network and security processors for a semiconductor company (Valence Semiconductor). Before moving to the United States in 1997, Mr. Holland worked for AST Europe in the UK, delivering computer systems.

Chris holds a Bachelor of Science in Computing Science and Software Engineering from Brunel University in London.

22 Posts

Mar 29

Churn — as it relates to SaaS… not butter!

Churn is something we all have to deal with in the software industry, whether it is repeat customer churn (hard to measure) or subscriber churn (easier to measure).

Repeat customers are those that come back for more (seats, years etc…) – and in order to measure churn you have to define what period of time needs to pass before you decide they are not coming back.  Subscribers sign contracts that have known end dates – so it’s much easier to keep track of churn.

Mar 25

The Importance of Data in the Cloud

Software companies that start life in the cloud (pure plays) have advantages over those established in the on-prem world.  One of the most important advantages is the ability to know – at any time – exactly how the service is being and has been used.  And, arguably more importantly, how that has changed.  On-prem ISVs don’t have the same advantage.

This knowledge can be used to drive a number of activities.  All of which are available to on-prem – but are just harder to get and are always less real-time.  “Harder to get” and “less real-time” translate to more expensive and less competitive.

Jan 25

What are you going to do as the market landscape changes?

What are you going to do as the market landscape changes?  I pose this question to many of the ISVs I talk to when the topic of ‘software as a service’ comes up.  This very question is one that my team and I here at SafeNet have thought about for a couple of years.  It started off as a what-if, eventually morphing into a when; thinking was replaced with researching, defining, building and testing.

Oct 12

Navigating Your Way Around the Cloud

There is no question that SaaS as a business model is becoming more and more attractive.   According to Saugatauk Technology, Inc., 45% or more of new enterprise IT spend will be devoted to cloud-based applications by 2014.

Even today, SaaS revenue growth remains much higher than on-premise software growth rates.  So it’s no surprise that most organizations are beginning or at least thinking about transitioning current business models to include SaaS.  Chances are, YOUR ORGANIZATION IS ONE OF THEM.

Aug 5

Software Monetization – Pay as you go or Lump Sums?

You can’t be in a leadership role in the technology industry and not be involved at some level in the debate between pay-as-you-go and lump-sum type revenue models.  Without question – lump-sum dominates the technology market space – for software – and for features-on-appliance (i.e. software).  But the emergence of SaaS has opened up the debate.

The debate is quite heated.  Opponents of pay-as-you-go say things like “it’s too complicated”, “enterprises won’t go for it”, “software vendors can’t convert to it”, “it’s a fallacy to think that SaaS uses pay-as-you-go”.

Apr 13

Consuming TV, Consuming Software

Most people in the US subscribe to bundles of TV content that is packaged through a 3rd party.  There might be 3 or 4 tiers to an offer.  A while ago, those people that packaged TV content for you also started to offer on demand services (or pay-per-view).  Over the last few years – the ratio of the on demand to the all-you-can eat model has started to shift.  Increasingly people use Netflix, Hulu, and iTunes to consume only the shows they want to watch (and usually ad-free too!).  Read how an estimated 800,000 US households abandoned their TVs for the web.

The math is pretty simple.  Most people are lucky if they spend less than $700 a year for cable.  If you could buy only the shows you want to watch at $8.99 with Netflix ($110/year) and 15 must see shows at $40/season – $600.  Together that adds up to about the same you might pay for an entry level subscription.  If you watch more than that, go with your monthly plan.  For a lot of people – the ability to just consume what they want is compelling and driving a big move towards pay-per-view.  The internet and the iPad are also changing how you can get and watch content.

Apr 8

In Defense of Dongles

It’s not surprising that within the circle of licensing system vendors, one of the topics that comes up time and again is whether hardware-based (dongle) or software-based licensing is better.  At SafeNet, we don’t understand the question.  We provide the best-in-class solutions as all software, all hardware, or uniquely, as a hybrid licensing solution.

The list of pro’s and con’s regarding one solution over another is meaningless without understanding the context in which the solution is to be applied.  I’ll try to correct the misinformation that’s out there about dongles.  You can judge for yourself if you think I am biased, but since we offer every flavor of solution (dongle or soft), I don’t have anything to gain in this fight.

Apr 1

You’ve got better things to do than manage licenses

A great software licensing system combines automation of enforcement in the product with integration in to back office CRM, ERP, marketing and fulfillment operations.

Sentinel EMS from SafeNet provides the operational interface for licensing, and while it comes with a great web based user interface, it also comes with a whole host of web-services built in.  The best way to automate the process from sale through the license lifecycle of the customer is to “wire” in the EMS system in to the different applications that run your business.