Posts by author

Avni Rambhia

Industry Principal, Digital Transformation, Frost & Sullivan

Avni Rambhia serves as Industry Principal, Digital Transformation at Frost & Sullivan. She is an image processing engineer by training, an anti-piracy technologist and strategist by experience, and a growth consultant to the image, video, and software productivity industries by profession. In her current role, Avni covers a number of markets including video encoding and transcoding, software license management, content protection (including DRM and CAS), consumer video devices, and enterprise rights management.

2 Posts

Mar 29
2016 

Get Connected to Profit: Embracing Software Propels Growth in IoT Era

I recently published a whitepaper about software as a key enabler of improved business processes and increased customer satisfaction.

Software is not a new concept in embedded and hardware products. For years, devices have become increasingly intelligent, more programmable and more connected. What has changed today is that the trickle of product evolution has become a deluge of business revolution. Market-leading hardware manufacturers who have transformed into software businesses are finding the most success for themselves, while also driving success for their customers. As examples, General Electric has pivoted its business to the Industrial Internet, while Rockwell Automation has firmly positioned itself as the Connected Enterprise company. Cisco Systems’ Cisco ONE software program marks a decisive shift in how its portfolio is packaged and monetized.