Increasingly, hospitals and medical centers are moving away from traditional up-front medical equipment purchasing toward a variety of more flexible paradigms. At the same time, medical device manufacturers are starting to realize the potential of the software that resides in their equipment. This embedded software enables Pay-Per-Use (PPU) and other flexible pricing models, which open up new business opportunities.
With an off-the-shelf software monetization solution,
device manufacturers can quickly and cost-effectively offer subscription/usage or time-based licensing. This level of flexibility helps manufacturers determine which features are being used and how best to charge for them. In addition, it allows them to tailor their service-oriented business models to suit both their needs and the needs of their customers.
Learn More from the Experts
Join our FREE Ask the Experts webinar on September 28 to hear experts in the medical equipment space explain how you can monetize the shift from product to service-oriented business model.
The session will feature Michael Azoff, Principal Analyst at consultancy firm Ovum, and Amit Shtutman of Syneron Candela, a leading global aesthetic device company. Our speakers will help you understand market drivers, emerging revenue opportunities, and their subsequent impact on business models. You will also hear firsthand from customers how embracing PPU has benefited their business.