Software monetization experts will connect on October 9th and 10th for SafeNet’s annual LicensingLive conference, being held this year in Cupertino, CA. Now in its 8th year, LicensingLive! has connected software publishers with peers, technology vendors, and industry analysts to discuss the latest software licensing trends, advice, and best practices. This year’s theme, “The Evolved Software Experience,” focuses on how cloud computing has changed the experience consumers demand from their software, and will help guide how software vendors can provide an improved cloud-comparable experience while maintaining their hybrid portfolios.
There is a great lineup slated to present at this year’s conference, including:
- R. “Ray” Wang, principal analyst and CEO of Constellation Research, and author of the popular blog A Software Insider’s Point of View. Mr. Wang will review what end users expect from their software, including multi-device licensing models, cloud-like functionality, flexible payment options, and fast, easy-to-use performance.
- Amy Konary, Research Vice President, Software Licensing, Provisioning, and Delivery at IDC will discuss the impact that end-user expectations are having on the software industry and how software developers can plan for them.
- Joshua Bloom, partner at Simon-Kucher & Partners, will present on software pricing strategies for winning the next-generation enterprise consumer.
- Business leaders Robert Moul, Vice President of Planning and Strategy with Aveva and Alvin Wong, Sr., Product Manager with Logi Analytics will discuss the factors that drove their organizations to adopt next-generation business models.
This live event is a great opportunity for software vendors to discuss challenges with peers and gain valuable insight into the future of the industry. Registration is quickly filling up but spaces are still available for the open session on October 9th. October 10th sessions are reserved for current SafeNet customers. Hope to see you there!