Way, way back in the long forgotten days of 2012, the software industry learned about a new concept called software monetization and quickly became intrigued. Software companies now had a fresh approach to revenue generation, imagining the pure excitement of accounting departments everywhere. After all, we’re talking about taking a software solution that’s already been developed in some cases, and making it more efficient, secure, effective, and profitable. Analyst firms likewise evolved their position on traditional software licensing models to take this more holistic and synergistic approach to software business operations, and just like that, software monetization was born.
Here in the LicensingLive community, we’ve shared industry approaches about software monetization, what it means, and what it consists of. In this post by Michelle Nerlinger about the four aspects of a comprehensive software monetization strategy, we learned what makes up a successful software monetization strategy. In 2013, LicensingLive is focused on giving you the information, resources and tools to take software monetization to the next level and into an active and successful strategy for your business.
There are a number of new resources that are available from SafeNet that can help you with your software monetization strategy. Whether you’re new to the term or an industry veteran, there are tools and resources to help you, communities to ask for advice, and people to help. Here are just a few of them:
- Software Monetization 101 – This site is the home for software monetization learning, featuring a selection of introductory-level assets, you can get immersed in the terminology and best practices fairly quickly.
- Cost Savings Calculator – This new calculator tool will help show you just how much investing in a software licensing and entitlement management system can pay for itself in the long run. Give it a try, send the results to your boss, and be the hero.
- LicensingLive 2012 Videos – Recorded live last October in Cupertino, view the presentations that shared software monetization best practices for over 100 attendees at LicensingLive. Some highly recommended sessions to watch include SD Times’ Alan Zeichick’s Three Opportunities You Can’t Afford to Ignore or The New Look of Software Monetization presented by IDC’s Amy Konary.
- TMCNet’s Software Monetization Channel – A collection of blog articles, resources, and news about the software monetization industry. Subscribe to the RSS for the latest news updates.
It’s going to be a great new year for the software industry. From cloud to mobile, on-premise to virtual environments, the one thing that is guaranteed in 2013 is that technology will continue to change faster than expected, and software companies that are prepared for growth are poised for success. Are you ready?
Wishing you the best success in 2013 and beyond!