Monthly Archives

4 Posts for June 2012

Jun 28
2012 

The 4 Attributes of Successful Hybrid Licensing

As ISVs plan to expand their existing on-premise offering and evolving into additional cloud-service offerings, a very important consideration is often overlooked. Is it possible to effectively license the same application as both an on-premise solution and as a cloud-based service?

When looking for the right technology to monetize their offering from on-premise and into the cloud, an ISV must take into consideration these 4 critical aspects of licensing technology:

Jun 27
2012 

Turning Cloud Hype into Reality in Mexico City

You ever have those moments when it hits you that sometimes hype becomes reality?  After the mind-numbing amount of times that “cloud” has been used in almost every business meeting, marketing message, and corporate strategy document has been published over the past 18 months, I was starting to wonder why so few of the companies I speak to had actually starting to offer their software as a service.  There were hints of it being adopted here and there, and sure, some companies were reporting their wins in the space, but the mainstream didn’t seem like it had  really “gone cloud”.

Jun 26
2012 

Hardware Keys: The “Old Reliable” of Software Licensing

In today’s day and age, we are always just around the corner from the latest technological breakthrough. Just look at the innovation that software licensing has undergone in the past ten years, and you’ll see how far we’ve come.

With all of the talk about hybrid software protection, the cloud… it is so easy to forget about the many benefits of the timeless hardware key. I’d like to take just a moment to pay homage to the ‘classic, iconic’ dongle and how VSM Software Ltd., the leading provider of software to SVP Worldwide (Singer Husqvarna and Pfaff), is using Sentinel HASP HL to address all of their licensing needs.

Jun 13
2012 

Software Licensing in a Mobile B2B World

Software Licensing in a traditional B2B world is a mature concept, familiar to many. The idea of utilizing technology to enforce the use of a software license has evolved over many years. We have even almost managed to cement some standardised terms along the way to help define what kind of license we are talking about – seat, volume, floating, site, and so on.

Software licensing today is far more than a mechanism for securing revenue streams. It is a business enabler, with software vendors experiencing significant increases in revenue from new selling and distribution models, as well as simply recovering losses from the ‘non payers’.

When mobile software applications first gained popularity, they were very much isolated from this licensing ecosystem. But now however, we are starting to see a clear convergence between the mobile and traditional worlds and there are two factors which are influencing this trend the most: