Monthly Archives

6 Posts for April 2012

Apr 26
2012 

LicensingLive London 2012: From On-Premise into the Cloud

Why choose either cloud-based OR on-premise delivery for your software, when you can do both?
by Ariella Shoham, EMEA SRM FIeld Marketing Manager

Last month, we got together again for LicensingLive London, our annual “cloud gathering” at the Royal Institute of Great Britain in London. The surroundings – the RIGB Library, surrounded by hundreds (if not thousands) of scientific publications and books was the ideal setting for discussing some of the hottest topics in the world of Software as a Service.

Apr 24
2012 

How Sage Software Cured Their Acquisition Headache

Acquisitions are good, right? Sure they help your company grow, but what other baggage do they bring? Obviously, you will gladly expand your customer base and available resources. But what are you going to do about an inherited homegrown licensing system that is completely incompatible with yours? Read how one company expanded, without the additional headache of managing disparate licensing systems.

Sage is an international business software, services and support company working primarily with small and medium sized businesses. Throughout the years, acquiring other companies has allowed Sage to continue to expand globally. However, these acquisitions also led to multiple homegrown licensing systems that did not work cohesively.

Apr 20
2012 

SafeNet Launches SaaS Licensing Channel on TMCNet

Software-as-a-service, or SaaS, has become a critical delivery model for ISV’s who are looking to remain competitive.  To help the software community stay ahead of this trend, SafeNet has launched the SaaS Licensing channel on TMCNet focusing on trends and best practices for licensing in the SaaS industry.

As traditional software developers transition from on-premise to hybrid and cloud-based offerings, it becomes increasingly critical for leadership and information as this can be a complex and difficult process.  “The SaaS licensing channel will help drive awareness for this important topic,” says SafeNet’s Michelle Nerlinger, “and give the industry a much-needed credible source of information as it looks to explore the difficulties associated with cloud service packaging, user authorization, and usage measurement and reporting.

To view SafeNet’s SaaS Licensing channel, visit http://saas-licensing.tmcnet.com.

 

Apr 13
2012 

Exploring the Four Aspects of a Comprehensive Software Monetization Strategy

Software monetization can be viewed as the adoption of any variety of measures an organization takes in order to increase the profitability of their intellectual property, in this case, software. These tactics can range from sophisticated anti-piracy and IP protection techniques to creative pricing and packaging strategies. It is important to note that no individual software monetization technique is greater than the combination of multiple techniques. No matter what type of software application has been developed or how that application is being delivered to the end-user, a comprehensive software monetization strategy hinges on four key factors – how effectively the software publisher can package, control, manage, and monitor, their offering(s).

Apr 10
2012 

Putting Customers First: Why ISVs Need Flexible Pricing Models

I have spent much of my last seven years promoting software licensing and monetization. Of course, market dynamics have changed over those years and our solutions and thinking has evolved accordingly. More recently, with the launch of Sentinel Cloud in 2011, we have been very focused on encouraging our customers to start aggressively adopting usage-based models – primarily because their customers – end users – want such pricing schemes.

So, you can probably imagine my reaction as the following story unfolded….