For high-tech equipment manufacturers, times are changing. It is clear that the inevitable process has begun, hardware is being commoditized and, moving forward, business will be based more and more on software. Are you ready?
Iritech is a global manufacturer in the biometric authentication equipment and software industry. As one of only two manufacturers of both the biometric equipment and the identity matching software, Iritech knew right away that preventing reverse-engineering of its identity matching software would be an integral part of its business plan to maintain its unique position in the biometrics market.
With the implementation of the Sentinel HASP Hybrid solution, Iritech has been able to expand globally, increasing sales and revenues. The solution also gives Iritech the flexibility to deploy it software in a multitude of ways, as well as manage its global customer base remotely through web-based orders and activations. Instantaneous licensing has helped Iritech maintain a good relationship with its customers by providing one-step electronic activations of the biometric software and the Sentinel HASP protection key at the same time.
With increased security and flexibility to deploy their biometrics software with hardware or software keys, Iritech is able to maintain its competitive advantage and protect their valuable software from reverse-engineering. Travis Jaeger, Director of Business Development for Iritech explains, “We are able to increase sales and market penetration because we now have the confidence to sell our products on a wider scale. Before, we basically had to look over their shoulder as they were using the software. Sentinel HASP really gave us the confidence to expand and grow.”
Equipment manufacturers that embrace the transition from a hardware to a software business model will be able to vigorously pursue greater market share and reduce manufacturing and inventory costs, while assured that they are protected against competitive threats to their intellectual property. In short, vendors making the transition to a software business models will be nimble and better positioned for the future, and SafeNet can help.
Our manufacturers’ resources kit will provide information specifically for your industry. In our “Exploring the Business Model Evolution of High Tech Equipment Manufacturers” white paper, we will examine not only the challenges faced by high tech equipment manufacturers, but also the traditional and modern solutions for addressing your protection needs. Don’t be concerned about hackers stealing your intellectual property; get informed and be prepared.
Continue to read how SafeNet Sentinel HASP hybrid licensing solution was able to give Iritech the confidence it needed to expand their markets and increase sales. Click here to register for our manufacturer resources kit.