I don’t have many pet peeves in life. Okay, my kids will tell you I’m the typical dad who gets irritated when they leave the lights on in their rooms and monkey with the thermostat. But besides that, I roll with things pretty well.
Then comes perhaps my only work-related peeve: the misuse of the term “license”. I am sure it stems from my IBM days where teams of gifted lawyers spend oodles of cycles slicing, dicing, chopping and julienning seemingly simple concepts and produce software license agreements of Tolstoyian proportions.
Here’s the bottom line: the “license” is the thing a consumer purchases which grants them the right to use the product. That tiny little file that gets generated, is often managed by a “license server” and is needed by the product to run… that thing licensing vendors like to call “the license”… is not the license, my friends. Call it a key. Call it an activation file. Call it a token. Call it the silver bullet. Call it anything you like, really… as long as you don’t call it a license. Because it simply is not.
Am I splitting hairs?
Let’s walk through a couple examples that came from real-life scenarios.
If Company X buys one license of software from you and then doesn’t generate and take delivery of their product key/activation/token, do they still own the right to use the software? Of course they do. That’s because the “license” is the thing they bought, the key is just a small piece of software the helps the product run. They are not equivalent.
Flip that around and you can see the same point: If Company X does NOT buy a license of software from you but somehow gets a copy of a product/key/activation/token, would you say they own the right to use your software? Certainly not. Again, it’s because the “license” is the thing they should have bought which would have given them the right to use the software. Holding a key is not equivalent to owning a license.
Example number two:
An ISV sells products A and B as individual software licenses and also sells a bundle that consists of components A and B (what I like to refer to as the Happy Meal o’ Software). Company X buys one copy of the bundle and the ISV delivers one key for component A and one key of component B. How many licenses does Company X own? Answer: one! If they bought one copy of the bundle, they own one license – period. The ISV could deliver zero keys, one key, two keys or a thousand keys and it does not change Company X’s right to use ONE license of the software.
Still think I’m splitting hairs?
During my IBM days, I sat on multiple calls with customers, sales reps, contracts teams and lawyers discussing this exact issue at length. The customer bought N number of licenses of a 2-component bundle and IBM delivered one key for each component, thereby giving the customer the (incorrect) impression that they own 2*N software licenses. Sorry. The “ah ha” moment typically came when I encouraged the customer to remove the license keys from the equation altogether and then ask themselves how many users would have the right to use the product if they bought 100 licenses and we had no enforcement at all. It’s easy to see the answer is 100. At the end of the day, we had frustrated customers who thought they owned more software than they did and sales teams burning non-revenue generating cycles simply because we were weren’t crisp and disciplined with our terminology. Lesson learned.
Unfortunately, the license enforcement technology vendors only add fuel to the Fire of Confusion. Multiple vendors call the keys “licenses”, not “keys”. Commercial “license servers” (another misnomer) will show users how many “licenses” the server manages – but we have learned from the above that the server doesn’t actually manage “licenses”. The vendors should do a better job here.
My advice to ISVs who implement license enforcement is to have high clarity on this point with your customers and be disciplined in your software licensing programs. Go the extra mile to make sure your license agreements, documentation and your software itself reflect the proper terminology. Your customers and sales teams will thank you for it.
Oh… and please remember to turn the light off when you leave the room.