About two weeks ago, I participated in a workshop for “out-of-the-box” thinking. The exercise included painting a beach scene. While I stressed about getting paint on the canvas, everyone around me was expressing their inner Picasso. Following the exercise, I found myself in a discussion as to what I enjoy doing to relax. The answer came quickly. Puzzles! I find 1000-piece jigsaw puzzles relaxing. Why? And more to the point, what does any of this have to do with software monetization?