Recent Blog Posts

Nov 11
2014 

The Internet of Things – Don’t Forget About the Basics

I recently joined SafeNet to lead the Product Marketing for the Software Monetization business unit. Many years prior to joining the SM unit, at the beginning of my career in hi tech, I worked on a product called the iPhone – yes, the iPhone. It wasn’t the iPhone of today but it was branded the iPhone and it was just as cool as Apple’s iPhone. I guess you can even say it was a pre-cursor to the iPhone of today; the InfoGear iPhone was a regular desktop telephone jazzed up with a touch screen, keyboard and happened to connect to the internet with the touch of a button.  Pretty novel in those days.

Nov 6
2014 

Who’s The Winner – Simple or Flexible License Models?

Simple were the days when only perpetual licenses were sold, and each ISV decided on one locking criteria to build their price model around – like CPUs, cores or dongles.  Add floating/concurrent licenses, and a volume discount plan, and you had a price list that was pretty straightforward.  It was straightforward for customers, sales reps, customer services, configuration management, etc.  Those days are long gone it seems; ISVs need to offer an ever-growing variety of software licensing models to keep up with customer demands and competitive pressure.  Subscriptions, pre-and post-paid, usage-based licensing, capacity licensing, machine- or user-centric licensing (license follows the user) – the list goes on.  Each license model makes a lot of sense for someone, so where should you stop?

Oct 30
2014 

Internet of Things (IoT): Software Monetization’s Biggest Opportunity

Every so often, an opportunity presents itself that changes the software monetization industry for the better.  Before the evolution of cloud, the move from on-premise hardware licensing methods to software licensing changed the way many ISV’s do business today.  Brace yourselves, because the Internet of Things is poised to flip the software monetization market yet again.

Oct 21
2014 

LicensingLive! 2014 Kicks-Off Today

Today begins one of software monetization’s most prestigious events, LicensingLive 2014!. Held in Cupertino, California, LicensingLive 2014! will feature several industry leaders including Amy Konary, Rhianna Collier, Ray Wang and Jeff Kaplan, discussing the opportunities that exist in the software licensing space.

Oct 14
2014 

Anytime, Anywhere, Any Device; Access Has Changed and Software Needs to Also

Technology has changed many industries in amazing ways. Transportation, manufacturing, healthcare—all have been transformed in the last decade due to increased collaboration, communication, and real-time access to contextual data facilitated by Cloud technologies, mobility, social networks, and analytics technologies. Despite being key enablers to advancement, technology software providers themselves have not always been at the forefront of using technology to transform their businesses from the inside out. However, pressure to transform is coming from all sides, most notably the outside–in. Customers are demanding change with their wallets. Cloud software is growing at more than five times the rate of the traditional packaged software market. By 2018, $1 of every $5 spent on software, and $1 of every $4 spent on applications, will be consumed via the cloud.

Oct 10
2014 

Industry Dynamics: Future Proof Your Business

I recently participated in the Connected Cloud Summit event in Boston that focused on the opportunities and challenges associated with the Internet of Things (IoT). There was much discussion centered on the industry disruption that is happening across diverse markets such as medical devices and healthcare, communications, industrial automation, automotive, security, and more. It was remarkable to see the pace of innovation that is happening across those industries that is being driven the IoT.

Aug 26
2014 

Embedded Systems – Shifting Focus to Software

The embedded market is currently in a state of change. In the past, embedded system vendors sold systems based on a hardware sales approach with a simple one time sale for the product. IP protection was seldom required as the systems were hard to copy and hack.  Today, the various functionalities in embedded systems are more and more realized in software. There are many reasons for this movement toward software driven features which result in reduced time to market, production outsourcing, dealing with the lack of engineering resources, handling connected devices, preparing for the Internet of Things ( IoT) to name just a few.