Recent Blog Posts

Dec 1

Pricing and Licensing Strategies for the IoT

The age of the Internet of Things (IoT) has dawned and we are heading toward a future filled with software-driven intelligent devices. To give you an idea of the magnitude of this transformation, IDC is predicting that there will be 30 billion units installed worldwide by the year 2020. Because every device in the IoT is connected, a whole new breed of tech company is emerging, forcing many traditional companies to innovate and go to market differently.

Nov 24

Trimble’s Licensing Evolution

In the 1973 movie Magnum Force, maverick cop Dirty Harry famously said that “A man’s got to know his limitations”. In business, knowing how and where to invest your resources can be the difference between success and failure. Indeed, overextending yourself when you should be focusing on your core competencies can have disastrous consequences for your bottom line if left unchecked.

Nov 19

The State of Software Monetization

The State of Software Monetization survey is here. With the help of Vanson Bourne, Gemalto set out to understand the software monetization industry and sentiments of ISVs, intelligent device manufacturers and software consumers worldwide and what challenges they are facing. Interestingly enough, results reveal that enterprise software customer demands are evolving and software vendors and intelligent device manufacturers need to adopt flexible and adaptable software licensing and software packaging techniques in order to meet these needs and generate more revenue opportunities.

Nov 11

What Do Star Wars and Software Monetization Have in Common?

The upcoming release of Star Wars: The Force Awakens has got me thinking about the duality of good and evil. As the epic battle between Jedi warriors and the Sith continues to unfold in a galaxy far, far away, there is another battle being waged much closer to home. A battle so epic, it threatens the very way we consume content. Of course, I am talking about the fight against intellectual property (IP) theft; that never-ending game of cat and mouse between content owner and hacker that keeps the entertainment industry up at night. As Gemalto’s VP of Product Development, R&D Software Monetization, I feel compelled to raise my lightsaber in support of all the content creators.

Nov 3

Cloud Licensing for Customer Success

At this year’s LicensingLive! event in Cupertino, CA, I spoke about the importance of Customer Success Programs, what they involve, and what businesses hope to achieve with them. The success of a software company is often measured in terms of how well it engages its customers. After all, a business without an active user base is like a bird without wings – it simply won’t fly.

Oct 27

The Freedom to Innovate

Bill Gates once said that “The way to be successful in the software world is to come up with breakthrough software… New ideas, surprising the marketplace, so good engineering and good business are one in the same”. And who better to advise on such matters than the man behind one of the most pervasive and enduring software empires in the world? But history might not have been so kind to Gates had he overlooked one fundamental business principle: protect your intellectual property. Indeed, without proper IP protection, any one of his competitors could have easily hitched a ride on his coattails and taken his innovations to a very different place.

Aug 11

Mining the Gold in the IoT

Much has been written extolling the virtues of the Internet of Things (IoT), which is perhaps the most hyped connected environment since the Internet itself. We are already aware that the software embedded in intelligent devices, as well as the data shared between those devices, is becoming an increasingly valuable commodity. While technologists across the board are seeing the inherent benefits in developing innovative new products and services for the IoT, relatively little is known about the actual money-making aspect. Along with the need to protect intellectual property (IP) against hackers – a particular concern in cloud-connected environments – software monetization is the biggest challenge facing players in the IoT.