LicensingLive! 2013

Join us for LicensingLive! 2017 - The only event focusing on software monetization strategies!

About the Event

Don’t miss your opportunity to network with the largest concentration of software monetization experts under one roof! Engage them!

This year industry analysts, consultants, and established software organizations will cover:

  • How end-user expectations regarding software purchasing, consumption, and experience are evolving
  • Challenges established software organizations have faced with trying to meet the demands of the next-generation business consumer
  • How to monetize your software AND meet end user expectations without significant product development work
  • How to successfully leverage usage data to offer flexible business models and fuel business decision-making
  • How to implement and manage a hybrid software portfolio

This is a free event you can’t afford to miss!

You’ll find your peers in attendance, as well as industry experts including R “Ray” Wang of the popular blog Software Insider’s Point of View and Principal Analyst and CEO at Constellation Research and Amy Konary, Research Vice President and Analyst at IDC.

 

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How to Meet the Demands of the Next-Gen Consumer - LL 2013

LicensingLive! 2013

A leading software industry analyst at IDC, Amy focuses on helping enterprise software publishers define, manage, and evolve their business strategies to meet customer demands. Her research has given her a deep understanding of the challenges software publishers face as they try to address current enterprise end-user demands. Amy will arm you with the knowledge you need to navigate challenging requirements and avoid common mistakes!

Amy Konary
Research Vice President, Software Licensing and Mobile Enterprise Applications, IDC

Next Generation Software Monetization Experience - LicensingLive 2013

LicensingLive! 2013

With more than a decade of experience building software monetization platforms, Jam will highlight the key components you must have in place in order to meet a wide variety of end-user needs.

 

 

Jam Khan
Vice President of Professional Services for the Software Monetization division at Gemalto

Software Pricing Strategies for the Enterprise - LicensingLive 2013

LicensingLive! 2013

A global consulting firm, Simon-Kutcher & Partners specializes in strategy, marketing, pricing, and sales. In his presentation, Joshua Bloom will reveal the most common packaging mistakes made by software publishers and review the top priorities of today’s software buyers when it comes to pricing. He’ll also show you how to revamp your software pricing strategies to achieve maximum success.

Joshua Bloom
Partner, Simon-Kucher & Partners

Behind the Scenes of the Evolution - Logi Analytics - LicensingLive 2013

LicensingLive! 2013

Join Alvin Wong from Logi Analytics as he shares insight into his company’s licensing evolution, including:

  • The factors that drove their organization to adopt next-generation business models
  • The desired and actual ROI of the changes
  • Best practices and lessons learned

Alvin Wong
Product Manager, Embedded Analytics, LogiAnalytics

Behind the Scenes of the Evolution - Aveva - LicensingLive 2013

LicensingLive! 2013

Join Robert Moul from Aveva, a SafeNet customer, who shares insight from behind the scenes of Aveva’s licensing evolution, including:

  • The factors that drove their organization to adopt next-generation business models
  • The desired and actual ROI of the changes
  • Best practices and lessons learned

Robert Moul
Vice President, Planning & Strategy, AVEVA