Recent Blog Posts

Sep 27
2016 

Monetizing Innovation: How Smart Companies Design the Product Around the Price

LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation monetization strategies for embracing the NOW economy. One presentation I’m particularly looking forward to is by leading pricing and monetization expert Madhavan Ramanujam of Simon-Kucher & Partners.

Sep 15
2016 

Scanning for Profit: A Shift in the Medical Equipment Market

In my role as Strategic Analysis Manager of the Software Monetization division at Gemalto, I lead in-depth strategic market analysis, evaluate worldwide technology trends, and understand the competitive market to support new strategic leads and business opportunities. Recently, I had the pleasure of talking with Kathleen Goolsby, Managing Editor at SandHill.com, about the mind shift that’s taking place in the medical equipment sector.

Sep 7
2016 

Live Webinar: Pricing Model Transformation in the Medical Device Market

Increasingly, hospitals and medical centers are moving away from traditional up-front medical equipment purchasing toward a variety of more flexible paradigms. At the same time, medical device manufacturers are starting to realize the potential of the software that resides in their equipment. This embedded software enables Pay-Per-Use (PPU) and other flexible pricing models, which open up new business opportunities.

Sep 1
2016 

LicensingLive! 2016: Software Monetization for the NOW Economy

On November 1-3, the Juniper Hotel in Cupertino, CA will play host to LicensingLive! 2016 – the most comprehensive software monetization event dedicated to ISVs and hardware manufacturers. The two-and-a-half-day convention is the highlight of the software industry calendar, jam-packed with insightful sessions from industry experts and senior software leaders. Attendees at this year’s event will discover the next-generation monetization strategies that are enabling business transformation in the NOW economy.

Upcoming Event

LicensingLive! 2016

Nov 1 Juniper Hotel, Cupertino, CA.

LicensingLive! 2016

Join us for LicensingLive! 2016 – The only event focusing on software monetization strategies for ISV’s and Hardware Manufacturers! LicensingLive! 2016 is taking place on November 1st – 3rd, 2016 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel).

The theme this year is “Next Generation Monetization Strategies for Embracing the NOW Economy”.  Learn from real life case studies, software executives, product managers, analysts, software developers and industry experts about the top things you can do today to future proof your business.  At the same time, engage in conversations and share your ideas.

Come and engage!  Register today to guarantee your seat! Space is limited! If you have any questions, please email marcy.clapp@gemalto.com

This year’s event will be hosted via mobile app in order to support even more engagement! All that’s necessary to take advantage of this added functionality is for you to download the ConnexMe app from the the Apple Store / Google Play, with the event code: LICENSINGLIVE2016. You will then be able to:

  • View the agenda
  • Schedule meetings
  • Interact with speakers and respond to polls

For any questions on the app, please contact Ryan.Weidman@Gemalto.com

Past Events