Recent Blog Posts

May 27
2015 

Getting On-Board with the IoT

Twenty years ago, the idea of intelligent machines that could communicate with one another wirelessly might’ve seemed like something out of a dystopian sci-fi novel. I suppose all disruptive technologies do before their time. But there’s nothing far-fetched about the Internet of Things (IoT) and its web of interconnected, software-driven devices. Chances are it’s already a part of your everyday life.

May 14
2015 

Mobile Is Eating the World

Venture capital firm Andreessen Horowitz recently proclaimed that “Mobile is eating the world” – and it’s not hard to see why. Demand for mobile software is at an all-time high, with Android and iOS completely dominating the mobile OS market. In fact, Android’s sizeable market share accounts for more than 80% of smartphones and 60% of tablets worldwide.

Apr 9
2015 

How to Get Executive Buy-In for Your Software Monetization Program

Aesop’s fable The Grasshopper and the Ant teaches us to “beware of winter before it comes”, meaning that we should anticipate probable outcomes and plan accordingly. Unfortunately for the titular grasshopper, he lacked such foresight and was doomed to spend the harsh winter months without any food. Planning ahead in business might sound glaringly obvious, but all too often, organizations get so caught up in the development of their products, that licensing becomes something of an afterthought to their product development cycle. It’s usually only when a problem occurs that due consideration is given, and even then, it tends to be a cut-and-paste job. This is a rookie mistake, as licensing, when implemented as a software monetization program, can bring tremendous value to an organization.

Mar 31
2015 

Maximizing the Potential of Your Software

Maximizing the potential of any software product is a function of two aspects; maximizing sales and minimizing the waste investment (optimizing cost). Software publishers of cloud delivered applications don’t have to deal with the challenges of physical delivery of the product, yet their ability to reach all the market segments could be limited. Software publishers can realize greater potential from their offerings by optimizing the mix of their packages, pricing and investment in the right features.

Upcoming Event

LicensingLive! 2015

Oct 12 The Cypress Hotel, Cupertino, CA

LicensingLive! 2015

Join us for LicensingLive! 2015 – The only event focusing on software monetization strategies for ISVs and Hardware Manufacturers!

LicensingLive! 2015 is taking place on Oct. 12-14 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel).

The theme this year is “Transforming your Business: Monetization Strategies for Software and the IoT”.  Learn from real life case studies, software executives, product managers, analysts, software developers and industry experts about the top things you can do today to future proof your business.  At the same time, engage in conversations and share your ideas. Please take a look at the agenda here.

Who Should Attend?

  • Business leaders who want to gain a competitive edge and explore uncharted business opportunities.
  • Software developers.
  • Hardware engineers who want “things” to be connected, intelligent, and adaptive.
  • Product Managers and Execs looking for new ways to package, price new products and understand how their products are being used by their customers.
  • Executives ready to embrace the central role of Software Monetization for Product Leadership, Operational Excellence and Customer Intimacy.

Come and engage!  Register today to guarantee your seat! Space is limited!

If you have any questions, please email marcy.clapp@safenet-inc.com.

Past Events