Recent Blog Posts

Aug 26
2014 

Embedded Systems – Shifting Focus to Software

The embedded market is currently in a state of change. In the past, embedded system vendors sold systems based on a hardware sales approach with a simple one time sale for the product. IP protection was seldom required as the systems were hard to copy and hack.  Today, the various functionalities in embedded systems are more and more realized in software. There are many reasons for this movement toward software driven features which result in reduced time to market, production outsourcing, dealing with the lack of engineering resources, handling connected devices, preparing for the Internet of Things ( IoT) to name just a few.

Jun 18
2014 

Is Going “Light” Right for Your Software Pricing Strategy?

One of the best parts about buying a new car, other than getting a new car, is that you can get the basic model plus a long list of extras.  Often certain packages have been designed that include the basic model plus a certain set of extras: the “sport” model, the “winter” edition, the “luxury” package etc.  You can start at a lower price point and then just add the extra features you want, without adding or paying for what you don’t want or need.

Upcoming Event

LicensingLive! 2014

Oct 21 The Cypress Hotel, Cupertino, CA

LicensingLive! 2014

You are invited to LicensingLive! 2014 — the only free software monetization event where you can network, share ideas and learn from software executives, product managers, software developers, analysts and industry experts.

This year’s event will focus on:

  • Revenue opportunities in the top licensing and packaging trends
  • Application delivery in the IoT
  • The Sharing Economy – matching what end users want and what drives revenue
  • Real Life Case Studies: Challenges and Solutions
  • Round table discussion moderated by Rhianna Collier, Vice President Software Division, SIIA

Come and engage! Register today to guarantee your seat!  Space is limited!

Past Events