Recent Blog Posts

May 14
2015 

Mobile Is Eating the World

Venture capital firm Andreessen Horowitz recently proclaimed that “Mobile is eating the world” – and it’s not hard to see why. Demand for mobile software is at an all-time high, with Android and iOS completely dominating the mobile OS market. In fact, Android’s sizeable market share accounts for more than 80% of smartphones and 60% of tablets worldwide.

Apr 9
2015 

How to Get Executive Buy-In for Your Software Monetization Program

Aesop’s fable The Grasshopper and the Ant teaches us to “beware of winter before it comes”, meaning that we should anticipate probable outcomes and plan accordingly. Unfortunately for the titular grasshopper, he lacked such foresight and was doomed to spend the harsh winter months without any food. Planning ahead in business might sound glaringly obvious, but all too often, organizations get so caught up in the development of their products, that licensing becomes something of an afterthought to their product development cycle. It’s usually only when a problem occurs that due consideration is given, and even then, it tends to be a cut-and-paste job. This is a rookie mistake, as licensing, when implemented as a software monetization program, can bring tremendous value to an organization.

Mar 31
2015 

Maximizing the Potential of Your Software

Maximizing the potential of any software product is a function of two aspects; maximizing sales and minimizing the waste investment (optimizing cost). Software publishers of cloud delivered applications don’t have to deal with the challenges of physical delivery of the product, yet their ability to reach all the market segments could be limited. Software publishers can realize greater potential from their offerings by optimizing the mix of their packages, pricing and investment in the right features.

Feb 24
2015 

Solving the Puzzle of Software Monetization

About two weeks ago, I participated in a workshop for “out-of-the-box” thinking. The exercise included painting a beach scene. While I stressed about getting paint on the canvas, everyone around me was expressing their inner Picasso. Following the exercise, I found myself in a discussion as to what I enjoy doing to relax. The answer came quickly.  Puzzles! I find 1000-piece jigsaw puzzles relaxing. Why? And more to the point, what does any of this have to do with software monetization?

Upcoming Event

LicensingLive! 2015

Oct 12 The Cypress Hotel, Cupertino, CA

LicensingLive! 2015

You are invited to LicensingLive! 2015 the only free event about software monetization. This year’s theme is Entitlement and Security of Things: Monetizing Hardware and Software in a Connected World.  Join us again at the Cypress Hotel in Cupertino, CA and learn from case studies, software executives, product managers, analysts, software developers and industry experts while sharing ideas and networking.

This year’s event will focus on:

  • Entitlement and Security of Things
  • Monetizing  hardware and software in a connected world,
  • Real Life Case Studies
  • Round table discussion
  • Mystery Speaker

Come and engage! Register today to guarantee your seat! Space is limited!   If you have any questions, please email marcy.clapp@safenet-inc.com

Past Events