Recent Blog Posts

Nov 24

Trimble’s Licensing Evolution

In the 1973 movie Magnum Force, maverick cop Dirty Harry famously said that “A man’s got to know his limitations”. In business, knowing how and where to invest your resources can be the difference between success and failure. Indeed, overextending yourself when you should be focusing on your core competencies can have disastrous consequences for your bottom line if left unchecked.

Nov 19

The State of Software Monetization

The State of Software Monetization survey is here. With the help of Vanson Bourne, Gemalto set out to understand the software monetization industry and sentiments of ISVs, intelligent device manufacturers and software consumers worldwide and what challenges they are facing. Interestingly enough, results reveal that enterprise software customer demands are evolving and software vendors and intelligent device manufacturers need to adopt flexible and adaptable software licensing and software packaging techniques in order to meet these needs and generate more revenue opportunities.

Nov 11

What Do Star Wars and Software Monetization Have in Common?

The upcoming release of Star Wars: The Force Awakens has got me thinking about the duality of good and evil. As the epic battle between Jedi warriors and the Sith continues to unfold in a galaxy far, far away, there is another battle being waged much closer to home. A battle so epic, it threatens the very way we consume content. Of course, I am talking about the fight against intellectual property (IP) theft; that never-ending game of cat and mouse between content owner and hacker that keeps the entertainment industry up at night. As Gemalto’s VP of Product Development, R&D Software Monetization, I feel compelled to raise my lightsaber in support of all the content creators.

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Past Events