Recent Blog Posts

May 31
2016 

The Concept of Value in the IoT Era

As the Internet of Things (IoT) continues to grow, the implications for business model innovation are huge. One of the major drivers in this connected landscape is the shift in end-user preferences: there is an increasing demand for flexible pricing models, ease of access to software upgrades, and a superior customer experience. As a result of the rise in connectivity, end users’ perception of value and what they are willing to pay for is changing drastically. Therefore, to take advantage of the IoT, independent software vendors and intelligent device manufacturers alike need to fundamentally rethink their orthodox attitudes towards value.

May 17
2016 

Value Creation & IoT Monetization (Part 3)

In Part 1 and Part 2 of this series, I looked at some of the key drivers of the IoT, its 10 main areas, the importance of ecosystems, and the 4 Values Framework. This framework is an effective way for large, established companies and emerging startups to evaluate how they can best monetize their IoT opportunities. I have already covered two of the framework’s four components: vertical integration and value creation, and in this article, I will talk about the remaining two: value migration and value delivery systems.

Apr 26
2016 

World Intellectual Property Day

Today as more opportunities are created through IoT, we are seeing traditional hardware companies, whose intellectual property (IP) was the hardware that it manufactured, increasingly seeing the value in software and, in turn, changing their whole business and IP strategies to fit in with the new era. However, IP, hardware or software, is only as good as its protection and the business’ ability to successfully monetise it. Our recent research revealed that despite nearly nine out of 10 organisations admitting they are worried their software may become compromised, many are still not taking the threat seriously with over half (52%) leaving themselves vulnerable to IP theft by not using software IP protection tools.

Upcoming Event

LicensingLive! 2016

Nov 1 Juniper Hotel, Cupertino, CA.

LicensingLive! 2016

Join us for LicensingLive! 2016 – The only event focusing on software monetization strategies for ISV’s and Hardware Manufacturers! LicensingLive! 2016 is taking place on November 1st – 3rd, 2016 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel).

The theme this year is “Software Monetization Best Practices for the NOW Economy”.  Learn from real life case studies, software executives, product managers, analysts, software developers and industry experts about the top things you can do today to future proof your business.  At the same time, engage in conversations and share your ideas.

Come and engage!  Register today to guarantee your seat! Space is limited! If you have any questions, please email marcy.clapp@safenet-inc.com.

Past Events