Recent Blog Posts

Oct 21

Hardware Device Vendors Leverage Software to Innovate and Sell Value

There are a number of trends fueling business growth and profit strategies for hardware device vendors. Today, more and more hardware device vendors are transforming their business models from one-time sales transactions to ongoing relationship-based models with recurring revenue streams. Increasingly, device vendors are leveraging the software within their hardware devices to innovate and differentiate their devices in order to gain a competitive edge and grow their businesses.

Oct 13

The Sweet ‘Snell’ of Success: IP Protection and Licensing Done Right with Sentinel

The broadcast industry is rapidly changing. We need only look as far as over-the-top (OTT) services such as Hulu and Netflix to see that traditional billing models are in a state of disruption. Streaming video over the internet has become a popular alternative to traditional distribution channels, and the creation of that content requires a powerful set of software-based tools.

Sep 27

Monetizing Innovation: How Smart Companies Design the Product Around the Price

LicensingLive, the only event dedicated to software monetization strategies for ISVs and hardware manufacturers, is right around the corner. The theme of this year’s event is next-generation monetization strategies for embracing the NOW economy. One presentation I’m particularly looking forward to is by leading pricing and monetization expert Madhavan Ramanujam of Simon-Kucher & Partners.

Upcoming Event

LicensingLive! 2016

Nov 1 Juniper Hotel, Cupertino, CA.

LicensingLive! 2016

Join us for LicensingLive! 2016 – The only event focusing on software monetization strategies for ISV’s and Hardware Manufacturers! LicensingLive! 2016 is taking place on November 1st – 3rd, 2016 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel).

The theme this year is “Next Generation Monetization Strategies for Embracing the NOW Economy”.  Learn from real life case studies, software executives, product managers, analysts, software developers and industry experts about the top things you can do today to future proof your business.  At the same time, engage in conversations and share your ideas.

Come and engage!  Register today to guarantee your seat! Space is limited! If you have any questions, please email

This year’s event will feature a mobile app to support even more engagement! All that’s necessary to take advantage of this added functionality is to search “ConnexMe” in your app store or download the app directly from the Apple Store / Google Play. Once you login in, enter the event code: LICENSINGLIVE2016. You will then be able to:

  • Interact with speakers and respond to polls
  • Schedule meetings
  • View the agenda
  • Take notes
  • And more!

For any questions on the app, please contact

Past Events