Recent Blog Posts

Nov 11
2014 

The Internet of Things – Don’t Forget About the Basics

I recently joined SafeNet to lead the Product Marketing for the Software Monetization business unit. Many years prior to joining the SM unit, at the beginning of my career in hi tech, I worked on a product called the iPhone – yes, the iPhone. It wasn’t the iPhone of today but it was branded the iPhone and it was just as cool as Apple’s iPhone. I guess you can even say it was a pre-cursor to the iPhone of today; the InfoGear iPhone was a regular desktop telephone jazzed up with a touch screen, keyboard and happened to connect to the internet with the touch of a button.  Pretty novel in those days.

Nov 6
2014 

Who’s The Winner – Simple or Flexible License Models?

Simple were the days when only perpetual licenses were sold, and each ISV decided on one locking criteria to build their price model around – like CPUs, cores or dongles.  Add floating/concurrent licenses, and a volume discount plan, and you had a price list that was pretty straightforward.  It was straightforward for customers, sales reps, customer services, configuration management, etc.  Those days are long gone it seems; ISVs need to offer an ever-growing variety of software licensing models to keep up with customer demands and competitive pressure.  Subscriptions, pre-and post-paid, usage-based licensing, capacity licensing, machine- or user-centric licensing (license follows the user) – the list goes on.  Each license model makes a lot of sense for someone, so where should you stop?

Oct 30
2014 

Internet of Things (IoT): Software Monetization’s Biggest Opportunity

Every so often, an opportunity presents itself that changes the software monetization industry for the better.  Before the evolution of cloud, the move from on-premise hardware licensing methods to software licensing changed the way many ISV’s do business today.  Brace yourselves, because the Internet of Things is poised to flip the software monetization market yet again.

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