Recent Blog Posts

Aug 11
2015 

Mining the Gold in the IoT

Much has been written extolling the virtues of the Internet of Things (IoT), which is perhaps the most hyped connected environment since the Internet itself. We are already aware that the software embedded in intelligent devices, as well as the data shared between those devices, is becoming an increasingly valuable commodity. While technologists across the board are seeing the inherent benefits in developing innovative new products and services for the IoT, relatively little is known about the actual money-making aspect. Along with the need to protect intellectual property (IP) against hackers – a particular concern in cloud-connected environments – software monetization is the biggest challenge facing players in the IoT.

Aug 6
2015 

Keyless Software Licensing

ISVs have long relied on product keys (otherwise known as software license keys) to ensure that their software is only being used by those entitled to do so. Oftentimes, these product keys are also used to control use of specific features, based on the agreement the end user has with the ISV. Despite the value these product keys hold, they pose a number of challenges for both ISVs and end users.

Jul 28
2015 

The Value of Selling Well

In all the time I have spent with my father, I have learned a ton of things – most of which I don’t even realize (and some I’m sure I don’t remember). But one thing that’s had a significant influence on my life has been learning the value of selling.

Jul 9
2015 

How Cloud Is Changing the Way We Do Business

One of the highlights of the software industry calendar, Cloud World Forum, took place on June 24-25, 2015 at London’s Olympia Grand. The two day expo was aimed at helping C-level decision makers achieve business agility through cloud, analytics, mobility, and social technologies. With 300 speakers from across the IT community, there was something for enterprises of all sizes; SMEs and startups alike. Of course, we were front and center with our presentation, “Transforming Your Business in the Digital Economy”, which sparked some interesting conversations over at our booth.

Upcoming Event

LicensingLive! 2015

Oct 12 The Cypress Hotel, Cupertino, CA

LicensingLive! 2015

Join us for LicensingLive! 2015 – The only event focusing on software monetization strategies for ISVs and Hardware Manufacturers! LicensingLive! 2015 is taking place on Oct. 12-14 in Cupertino, CA at the Juniper Hotel (formerly The Cypress Hotel). The theme this year is “Transforming your Business: Monetization Strategies for Software and the IoT”.  Learn from real life case studies, software executives, product managers, analysts, software developers and industry experts about the top things you can do today to future proof your business.  At the same time, engage in conversations and share your ideas. Please take a look at the agenda here. Who Should Attend?

  • Business leaders who want to gain a competitive edge and explore uncharted business opportunities.
  • Software developers.
  • Hardware engineers who want “things” to be connected, intelligent, and adaptive.
  • Product Managers and Execs looking for new ways to package, price new products and understand how their products are being used by their customers.
  • Executives ready to embrace the central role of Software Monetization for Product Leadership, Operational Excellence and Customer Intimacy.

Come and engage!  Register today to guarantee your seat! Space is limited! If you have any questions, please email marcy.clapp@safenet-inc.com.

Past Events