Recent Blog Posts

Jun 18
2014 

Is Going “Light” Right for Your Software Pricing Strategy?

One of the best parts about buying a new car, other than getting a new car, is that you can get the basic model plus a long list of extras.  Often certain packages have been designed that include the basic model plus a certain set of extras: the “sport” model, the “winter” edition, the “luxury” package etc.  You can start at a lower price point and then just add the extra features you want, without adding or paying for what you don’t want or need.

Jun 10
2014 

A New Approach to Software Licensing is Essential in the Internet of Things

The hottest topic in the tech industry is the ‘Internet of Things’ (IoT) – the idea that nearly every object and device will be connected via high speed networks in the not too distant future. These connected things will produce valuable information which will enable companies to better understand how their products and services are being used so they can better serve their customers, and be in a better position to gain a competitive advantage.

Upcoming Event

LicensingLive! 2014

Oct 21 The Cypress Hotel, Cupertino, CA

LicensingLive! 2014

You are invited to LicensingLive! 2014 — the only free software monetization event where you can network, share ideas and learn from software executives, product managers, software developers, analysts and industry experts.

This year’s event will focus on:

  • Revenue opportunities in the top 10 licensing and packaging trends
  • Application delivery in the IoT
  • The Sharing Economy – matching what end users want and what drives revenue
  • Real Life Case Studies: Challenges and Solutions
  • Round table discussion moderated by Rhianna Collier, Vice President Software Division, SIIA

Come and engage! Register today to guarantee your seat!  Space is limited!

Past Events